10 Aug Don’t fall into the “cash-strapped” thinking trap when you start a new business

By Mike Byron

flava-large3Many small business owners complain there is just not enough time in the day to get to everything and everyone and the greatest challenge they have, besides having to do everything in the business themselves, is finding clever ways to duplicate themselves.

As a business owner, you’re probably spending the majority of your time finding leads, managing day to day tasks and moving your business forward. One way to relieve yourself from this burden is to actually duplicate your sales pitch, by investing in a video which shows you giving your elevator pitch or your best sales pitch. You can host this video on your website or on YouTube and it can be your 24/7 sales person.

Many business owners still struggle to understand why video is so powerful and that it is a must have for your business right now and for the future too. If your product requires an explanation and if you can explain your product better in 5 minutes than someone else would be able to in 10 pages of written text, then video marketing is the best thing you can invest in for your business.

Use your videos for better search engine rankings

Videos are often the top search results and are up to 50 times more likely to appear on the first page of search results. Search engines love fresh and engaging content because it’s likely to be consumed, shared and liked and video often tops the content list due to its social and engaging nature. If you’re creating product explanation or sales pitch videos, then you can also use these as part of your digital marketing strategy.

Contact Astral Studios for more information about small business branding today.

Mike Byron
it@astralstudios.co.za
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