21 Jul How to convince someone to do business with you through online videos
In this day and age, it’s easy for colleagues to work together on a daily basis, but to have never met face-to-face. Globalisation and the capabilities of the internet means that business deals happen across borders and oceans with the click of a button.
While doing business internationally has become easy, finding contacts and building working relationships across the globe is much harder. This is mainly because it’s so easy to get caught up in a fraudulent scheme, which makes it harder and harder for the good guys to get good leads and seal the deal.
One way you can make a prospective contact take notice is by using online videos. Not only does this stand out from the run-of-the-mill mass e-mail (or even a personalised LinkedIn introduction), but it makes it easy for a person to establish that you’re a real person with a legitimate business.
Once you’ve made initial contact, the potential client still might not be willing to jump into a business deal with you. This is where other types of video marketing can help:
- Create a webinar series where you teach your client how to achieve one of their goals or solve their problems
- Create an online presentation video where you show your potential clients your offices or products
- Create an animation video showing what you have to offer in an engaging and fun way