VIDEO PRODUCTION BRIEF TEMPLATE
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Fill in each section below. If a section does not apply to your
project, write "not applicable" rather than leaving it blank.


1. PROJECT OVERVIEW
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Short summary of the project (2-3 sentences):




2. OBJECTIVE
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What is the primary goal of this video?


If there is more than one goal, which is most important?




3. AUDIENCE
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Who is this video for? (age range, location, language)


Internal audience or external audience?


Will they mostly watch on mobile data?




4. KEY MESSAGE
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What is the one thing your audience should remember?
(keep this to a single sentence)




5. TONE AND STYLE
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Describe the tone you want (formal, warm, urgent, celebratory, etc):


Links to 2-3 reference videos you like:
-
-
-


6. DELIVERABLES AND DISTRIBUTION
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List every version of the video needed, and where each will be shown:

Version 1:                    Platform:
Version 2:                    Platform:
Version 3:                    Platform:

Technical specs already known (aspect ratio, file size, captions):




7. TIMELINE
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Final delivery date:
First draft review date:
Filming date(s):
Any fixed external deadline (launch, event, campaign date):




8. BUDGET RANGE
------------------------------------
Budget range (a rough figure is fine):




9. STAKEHOLDERS AND CONTACTS
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Name:                Role:               Responsibility:
Name:                Role:               Responsibility:
Name:                Role:               Responsibility:

Who has final sign-off?




10. BRAND ASSETS AND REFERENCES
------------------------------------
What are you providing? (logo files, brand guidelines, existing
footage, photography, music preferences)


Tone of voice notes, if any:




11. ANYTHING ELSE
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Technical constraints, past production issues to avoid, people who
must appear in the video, or anything else worth flagging:




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OPTIONAL SECTIONS
For government and NGO clients, or any project with a longer
approval chain
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A. APPROVAL CHAIN
------------------------------------
List each approval stage, who is responsible, and how long they
typically take to respond:

Stage 1:             Approver:            Response time:
Stage 2:             Approver:            Response time:
Stage 3:             Approver:            Response time:

Any approver likely to be slow or unavailable at a key point?




B. LANGUAGE AND SUBTITLING
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Which language(s) does the video need to be available in?


Subtitles, dubbing, or both?


Do different regions need different language versions?




C. LOCATION LOGISTICS
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Filming location(s):


Permit requirements, if any:


Power reliability at location, and backup plan if needed:




D. DATA AND PRIVACY CONSIDERATIONS
------------------------------------
Does the video include members of the public?


Consent or data handling requirements to follow:


Any considerations for children, vulnerable communities, or personal
testimonials used in fundraising or awareness campaigns:




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End of template
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