How To Use Marketing Videos To Grow Your Business in 2022

marketing videos

How To Use Marketing Videos To Grow Your Business in 2022

Last Updated: 1 month by Astral Studios Staff

Marketing videos provide an effective way to promote your business online.

When used well, marketing videos can help increase brand awareness. They can engage and interact with customers and lead to increased sales.

In this article, we will discuss the benefits of using marketing videos to grow your business.

We will also provide tips on how to create effective video content.

We’ll end with some ideas for distributing your videos.

What is video marketing and why should your business use it?

Video marketing is all about creating and sharing videos to promote your business.

Marketing videos can show customers how to use your products. They can explain your business values, or give an inside look at your company culture.

Customers can watch videos on your website and on other people’s websites. They can find them on social media platforms like YouTube, Facebook and Twitter.

Why should your business use video marketing?

Video is a great way to show customers what your business has to offer.

It can be more engaging and entertaining than reading text. It’s easier for people to understand complex concepts when you present them in a video format.

Also, videos are easy to share. This gives you the potential to reach a wider audience with your marketing messages.

Video marketing can be very effective for promoting your business and driving sales.

How do marketing videos help businesses grow?

Marketing videos help businesses grow by providing a way to reach more customers. They also help you to build relationships with them.

You can use videos to promote products or services. You can share information about your company, or just entertain viewers.

When people watch videos, they can get to know the business and its employees. This can lead to them becoming customers.

Marketing videos can help businesses connect with their customers on a deeper level. This can encourage customer loyalty.

Video can be an effective way to reach new markets and expand the reach of the business.

In sum, marketing videos are important tools that can help businesses grow in many ways.

The benefits of using video content for online marketing

Marketing is all about getting your product or service noticed by potential customers.

More and more people use the Internet to find out about products, services and companies.

As a result, online marketing has become an essential part of any business plan.

One of the most effective ways to reach potential customers online is with video content.

Videos are easy to share, and they can quickly go viral, reaching a wide audience.

This can help to increase your brand awareness.

Videos are often more engaging than other forms of content, such as text or images.

This means that people are more likely to watch your video, which can lead to more customers or clients.

Videos are an effective way to showcase your product or service in action. They provide potential customers with a clear idea of what you have to offer and how it can benefit them.

Using video content can help you to stand out from your competitors. Video can help you to make your business or website more memorable and unique.

Types of marketing videos that can help promote your business

There are many different types of marketing videos business owners can create. Here are just a few of them:

Testimonial videos

Testimonial videos show customers saying good things about a product or service.

This is different from an advertisement. Advertising usually shows the company itself talking about the product.

Testimonials are more like when a friend tells you about a new restaurant they tried and liked.

They’re giving their personal opinion instead of just trying to get you to buy something.

People usually trust testimonials more than advertisements. This is because it feels like the person in the video is sharing their own experience. They don’t come across as trying to sell you something.

Companies use testimonial videos to show that real people like their products. They hope to convince you to try them yourself.

Explainer videos

Explainer videos are short, informative videos. They explain what the business does and how it can benefit viewers.

Explainers can be very effective in marketing. They help potential customers to understand what you are offering.

They can also be fun and engaging, which makes people more likely to watch them all the way through.

Explainer videos often use animation or graphics to bring a product to life.

Advertising videos

Advertising videos are all around us. They are on TV, on the Internet, and even in some video games.

Video ads are generally quite short – usually 15 to 30 seconds.

One advantage of these videos is that you can distribute them pretty much everywhere. You can see them on outdoor video screens, on the Internet – even in cinemas.

Another advantage is that they can be very creative.

Some video ads are very emotional, while others are funny or even shocking.

The goal of an advertising video is to get people to remember your product or service.

To do this, they need to be interesting and attention-grabbing.

Some people think that advertising is a bad thing. They believe that it tries to convince people to buy things that they might not need or want.

However, advertising can also be a good thing. It helps to inform people about new products and services.

Advertising can also help to promote competition. This can lead to lower prices and better products.

The secret to a successful video ad is to engage the viewer immediately and to tell your story in just a few seconds.

Product demonstration videos

Product demonstration videos can be a great marketing tool.

In a product demonstration video, someone uses the product on camera.

By showing how a product works, you can give potential customers a better idea of what it can do for them.

This can be especially helpful if your product is new or innovative.

Often, these videos also include other information. They can explain the features of the product and why it is better than other similar products on the market.

Demonstration videos can also be a great way to show off your brand in a positive light.

Product demonstrations highlight the features and benefits of your product. This creates a link between the product and ideas like efficiency and usefulness.

Finally, demonstration videos can help increase traffic to your website. This gives potential customers another way to learn about your product.

When done well, product demonstration videos can be an effective marketing tool. They help potential customers learn more about your product and your brand.

How-to videos

How-to videos show viewers how to do something related to the business, such as how to use a product.

These are different from product demonstration videos. They tend to focus on a particular task and show a step-by-step process.

People love watching how-to videos because they are informative and usually entertaining.

How-to videos are a compelling way to learn how to do something online. This is because the video shows you exactly how to do it.

Most customers would prefer to watch a how-to video rather than an ad.

Plus, someone can watch them many times. This allows them to learn complicated processes with ease.

How-to videos are very popular with search engines as well.

Company culture videos

Videos from companies like Facebook show their employees working in cool, stylish offices. They’re using all the latest technology.

These videos are “company culture videos”. They’re designed to show prospective employees what it’s like to work at that company.

The idea is that if someone sees how fun and cool the company is, they’ll want to work there.

Companies can also use these videos as marketing tools to attract customers. The idea is to make them feel good about doing business with the company.

By showing people what your company values, you can make them more likely to do business with you.

Behind-the-scenes videos

These videos give prospects a glimpse of what goes on behind the scenes of your business.

They can see how you make your products, how your team works together, and what your company culture is like.

All this helps to create a more personal connection with your brand.

It can also make them more likely to use the product or service.

Sometimes these videos are fun and interesting, and sometimes they are just informational.

But either way, they help businesses grow by showing customers what goes on behind the scenes.

There are many other types of videos you can make. So be creative and think about what would be most effective for promoting your business.

Tips for creating effective video content

Are you thinking about using video as part of your marketing strategy? There are a few things you should keep in mind to create content that is effective and engaging.

First, think about what story you want to tell with your video.

What are you hoping to achieve?

Once you have a clear idea of your purpose, it will be easier to determine what kind of video will best fit that purpose.

For example, if you want to increase brand awareness, a short ad might be most effective.

But, if you’re trying to sell a product or service, a how-to video could be more persuasive.

Once you’ve decided on the type of video you want to create, it’s time to start planning the actual content.

Keep your audience in mind throughout the process – what will they want to see? What will grab their attention?

Make sure your video is visually appealing and easy to follow, with a clear beginning, middle, and end.

Also ensure that the video is high quality, with good sound and visuals.

This will make it more engaging and professional-looking. In turn, this will inspire more confidence in potential customers. 

And finally, don’t forget to include a call to action!

Tell viewers what you want them to do after watching your video. You can ask them to visit your website or subscribe to your YouTube channel. Suggest that they share the video with their friends, ‘like’ it etc.

Ways to distribute your videos

There are lots of ways to distribute your videos.

You can post them on social media sites like YouTube or Facebook. Perhaps you could upload them to video sharing sites like Vimeo or Dailymotion.

You can also embed your videos on your own website or blog.

If you want to reach a wider audience, you can submit your videos to online directories. You can also submit them to TV and film festivals.

You can also use video marketing services to help you promote and distribute your videos.

These services can help you get your videos seen by more people. They can even help you get featured on popular websites and channels.

Whatever method you choose, make sure you put some thought into it. This will help you to reach the widest audience possible.


Video content is a powerful marketing tool. Businesses that make effective use of it can see great results.

You need to think about your goals and plan your video content well. You can create videos that are both engaging and effective.

So what are you waiting for? Get started creating some amazing video content today!

If you would like to use video as part of your marketing strategy, Astral Studios can help!

We can create high-quality videos that are visually appealing and easy to follow.

We can also help you distribute your videos through various channels.

Contact us today to learn more!