Marketing insights: Your customers are using video to learn about products and services – so where is your brand?

YouTube has already become the second most popular search engine, which means people want to learn about products and services from this medium. Instead of reading lengthy articles, whitepapers or blogs, video provides a quick, concise way to understand new products and the benefits of services.

If you’ve got information about your products and services that you want to share, then you need to make sure your brand name is coming up in video search results. Even if you have the best product or service on the market, you’re missing out on a huge opportunity if you’re not crafting your message in video form as your target audience will be consuming video content from your competitor.

According to eMarketer.com, 76% of the world’s online audience (roughly 200 million people) will be using video on a regular basis by 2015. Internet costs are coming down and it’s no longer seen as a luxury to be able to stream and consume video content. Face it, as much as we like the written word, videos are more powerful than words simply because people think visually. But why is this?

When we consume written content, our brains convert printed scribbles into visual images which we encode with emotion to remember. When information comes directly in the form of an image rather than words, our minds can grasp more and make more connections because we do not have to engage in any word – image translation.

Simply put, video is the way forward for brands to market themselves and get their voices heard. If you’re interested in video marketing, small business branding or web video advertising, contact Astral Studios for more information today.

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