Marketing tips: How to create an emotional connection to your customers through animated video – and why you should

This might seem like a controversial statement but I’m going to say it anyway: most marketing departments don’t know how to make a video worth talking about. When it comes to producing corporate videos, most internal marketing departments are “safe departments.” “Safe” works for them, “Safe” is easy for them, “Safe” will keep your job, “Safe” sells, “Safe” gets me through the day – that’s how they think and therefore that’s how they act and produce.

Unfortunately, “safe” doesn’t start conversations and it doesn’t make a video go viral. You need to focus on creating emotion in your video. The “e” in emotion stands for energy, engaging and enthusiasm. Your video also needs to have playful moments (even the most reserved companies have opportunities to capture some fun and playfulness). One way to achieve this is through an animated video.

An animated video that’s playful and engaging will outshine your competitor’s in a heartbeat. One of the rules we employ when making videos is to change rhythm and content every 30 seconds. This can make a ten minute film feel like five minutes. In order to do this, you need to create new chapters, ideas and themes throughout the video. Change the music, too. This works like a charm.

The design of the video can also help you create an emotional connection with your viewers. Video is incredibly malleable and you can even include your branding into the videos with logos.

Are you interested in web video advertising? Astral Studios is a professional film production company in South Africa who can help you tap into the video marketing industry. Contact us for small business branding solutions today.

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