02 Mar Need to increase your brand’s exposure on social media? Here’s why you need video – and professional production
When it comes to increasing your brand’s presence online, then search engines and social media is where your focus should be. Videos are often the top search results and are up to 50 times more likely to appear on the first page of search results. Search engines love fresh and engaging content because it’s likely to be consumed, shared and liked and video often tops the content list due to its social and engaging nature. Even social media websites are starting to push video content by incorporating video sharing platforms (Twitter, for example, has VIMEO) into their news feeds.
In the past, written content was king. Today, you can attract customers who are more comfortable watching a quick video than reading through a long list of product features or a boring article. A well thought out video can also help you appeal to a broader demographic and extend the reach of your marketing efforts, seeing as people can share your video content on social media and reach thousands of friends, contacts and followers in an instant.
Social media is the new SEO and I create my clients’ videos in a way that encourages sharing on these platforms. Social media adds social proof to your video because if people are prepared to share it on their networks, it bolsters confidence in your band and product.
Going from a strong social presence to a sale
For small business branding, one of the most important website metrics that should be measured is conversion (or how many visitors are completing a desired action like purchasing a product, signing up for a newsletter, or requesting more information). Some of the research I’ve done recently shows that 85% of your site’s visitors are more likely to buy a product once they’ve seen it properly explained in a video. The videos you create are basically persuading and influencing people to make purchasing decisions.