23 Jun The power of showing someone how to use/assemble your product
If you’re part of the Baby Boomer generation, you probably use your cell phone to make calls. Cellphone use nowadays has extended to chat, surf the web, read and send e-mails and spend time on social networks. As a video production company, we can tell you that videos are taking a large part of this internet traffic and it’s time you claimed your piece of the pie.
If you have a physical product that you are selling, it’s worth your while to create ‘How To’ videos and video tutorials on how to use them. Having a printed manual and in-store demonstration is great, but there are thousands and thousands of people online, searching for your product and they might not know how to use it, how to assemble it, how to install it or how to access all the features.
Not only can a video tutorial become your 24/7 sales guy that reaches people with the click of a button the instant they are searching for something you offer, but it can also be a way to convince someone to do business with you. A company that has enough business savvy to offer a range of ‘How To’ videos about their product obviously has the after-sales back-up and technical expertise to help solve any other problem a customer may be experiencing with their product.
Another benefit of creating a video tutorial series for your products is the fact that it will also minimise the load on your customer support staff. These days, people are far more likely to hop online to solve a problem then spend time on their phones trying to explain their problem to a call centre agent.