Why ‘safe’ marketing videos fail – and what to do about it

Too many marketing professionals like to play it safe. They go with tried and tested marketing campaigns. They produce “safe” marketing videos and hope these will miraculously cause a stir. The problem with safe marketing campaigns is that people don’t talk about them. They might help you to achieve targets and stay within budget, but they won’t take your business to the next level.

Producing marketing videos that are boring to watch is hard. People think they can build their brand and reputation by producing a boring video. In fact, they’re doing the exact opposite. If you’re not a video marketing professional (or you’re not prepared to hire a team of video marketing experts), then your video budget will be a wasted spend.

Unfortunately, many people simply don’t know any better. Their “safe” marketing departments tell them they need to produce a corporate video. But very little foresight goes into planning and executing a video which will make their clients sit up straight and take notice.

When a video is properly produced, it can do wonders for your business. The goal of your video should be to help you get noticed, ignite conversation and spark some action. This means you can’t resort to producing a stock-standard video which bores your viewers.

Are you interested in web marketing videos? Astral Studios is a professional video production company in South Africa which can help you tap into the video marketing industry. Contact us for small business branding solutions today.

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