Why ‘safe’ marketing videos fail – and what to do about it

Too many marketing professionals like to play it safe. They go with tried and tested marketing campaigns, produce “safe” corporate videos and hope the video will miraculously cause a stir. The problem with safe marketing campaigns is that people don’t talk about them. It might lead you to achieve targets and stay within budget, but it’s not going to take your business to the next level.

Producing a video that’s boring to watch is hard. People think they are building their brand and reputation by producing a boring video, but they’re doing the exact opposite. If you’re not a video marketing professional (or you’re not prepared to hire a team of video marketing experts), then your video budget will be a wasted spend.

Unfortunately, many people simply don’t know any better. Their “safe” marketing departments and branding people tell them that they need to produce a corporate video, but little to no foresight goes into planning and executing a video which will really make their clients sit up straight and take notice.

When a video is properly produced, it can do wonders for your business. The goal of your video should be to help you get noticed, ignite conversation and spark some action, however this means you can’t resort to producing a stock-standard video which bores your viewers.

Are you interested in web video advertising? Astral Studios is a professional film production company in South Africa which can help you tap into the video marketing industry. Contact us for small business branding solutions today.

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