02 Feb Want to increase your website’s traffic? Video marketing is the way to go
When it comes to small business branding, you need to work smart, not hard – and video marketing can help you do this. When visitors come to your website, they’re generally looking for information and they want to find this quickly because they are impatient.
As a business owner, one of your website marketing goals should be enabling your website visitors to quickly understand what you do, what you have to offer and how you can help them solve a problem they are experiencing. In order to achieve this, you need to grab their interest within the shortest amount of time (before they have a chance to click away and visit your competitor’s website).
Think of videos as an online version of your best sales pitch. The video needs to be short, to-the-point and needs to convey all the vital information your potential client needs in an interesting way. If you are able to save your website visitor time and make it easy to buy from you, you will start to win more business and build brand loyalty.
People no longer like to read long bodies of text and they appreciate it when companies package the information they offer in a fun, easy-to-consume way. Not only is it more likely they will become a repeat client, but they can also turn into a brand ambassador for your business by sharing your online video with their friends. This type of word-of-mouth advertising acts as a public endorsement from your happy clients and it is invaluable in the world of marketing.
If you’re ready to start getting video marketing to work for you, contact Astral Studios.