Business Branding: Your customers use video to learn about products and services – where is your brand?
Last Updated: 2 months by Astral Studios Staff
Video is an important medium for business branding.
YouTube is the second most popular search engine. This means that people want to learn about products and services from this medium. Instead of reading lengthy articles, whitepapers or blogs, video provides a quick, concise way to understand new products and the benefits of services.
Do you have information about your products and services that you want to share? If you do, you need to make sure your brand name is coming up in video search results. Even if you have the best product or service on the market, you’re missing out on a huge opportunity if you’re not sharing your message in video form. Your target audience will be consuming video content from your competitor.
According to DemandSage, video accounts for 82.5% of global Internet traffic. Internet costs have come down. People no longer see it as a luxury to be able to stream and consume video content. Face it, as much as we like the written word, videos are more powerful than words. This is simply because people think visually. But why is this?
When we consume written content, our brains convert printed scribbles into visual images which we encode with emotion to remember. When information comes directly in the form of an image rather than words, our minds can grasp more and make more connections. This is because we do not have to engage in any word – image translation.
Simply put, video is the way forward for brands to market themselves and get their voices heard.
If you want to know more about video marketing, small business branding or web video advertising, contact Astral Studios for more information today.
