Why Is Video Marketing so Influential?

The world of marketing today has moved on from newspaper ads and direct mail. If you haven’t taken advantage of the power of video marketing yet, you’re missing out—video has...

22 Jul, 2019 / 0 Comments

Developing An E-learning Course

The objectives of an online e-learning course are easier to achieve when the course is designed to be: Interactive - there should be a two-way flow of information between the learner...

28 Mar, 2019 / 0 Comments

E-learning For Businesses: How Your Business Can Benefit

Find out how e-learning for businesses can decrease training costs and often produces better results than traditional classroom training. The term "e-learning" has been in common use for a number of...

26 Mar, 2019 / 0 Comments

How To Harness The Power Of Video Marketing In 2019

So much has changed in the digital marketing landscape over the last decade. From technological advancements to tools and platforms, the world of the Internet just gets more and more...

04 Mar, 2019 / 0 Comments

Virtual Reality and Augmented Reality: What Can They Do For Your Business?

When the idea of virtual reality was first presented in Star Trek: The Next Generation some 30 years ago, everyone was in awe and it was accepted as a possible...

10 Jan, 2019 / 0 Comments

How 2D and 3D Animated Videos Are Used In Business And Marketing

A guide for Marketers and Sales Professionals to understand how and why 2D and 3D animated videos can used for communication in the digital domain. WHY use 2D and 3D...

14 Dec, 2018 / 0 Comments

Mike Byron to Speak at DigiMarcon 2018

Mike Byron, Creative Director / Media Strategist at Astral Studios has been invited to speak at DigiMarCon South Africa. Mike will be presenting a Video Marketing Master Class on Friday, 9th...

25 Oct, 2018 / 0 Comments

Corporate Video Tips: How to Make An Effective Video For Your Business

These corporate video tips will help you to create business videos which are well-targeted to your audience and convey your message as effectively as possible. Corporate video has a stellar track...

12 Sep, 2018 / 0 Comments

How Many Videos Does Your Video Marketing Strategy Really Need?

After learning the ins and outs of small business branding, video production and video marketing, many of my clients come to realise that an effective video marketing strategy is the...

24 Aug, 2015 / 0 Comments

Small Business Branding: Avoid the “cash-strapped” thinking trap when you start a new business

Small business branding helps you create a definitive relationship with your clients or customers, where they immediately think of your business as the solution to their problem. Many small business owners...

10 Aug, 2015 / 0 Comments