Corporate video has a stellar track record of success in helping businesses achieve results. It’s the most effective form of business communication ever devised.So why create a corporate video? Effective Communication Investing...
After learning the ins and outs of small business branding, video production and video marketing, many of my clients come to realise that videos are the way forward. If you...
Many small business owners complain there is just not enough time in the day to get to everything and everyone and the greatest challenge they have, besides having to do...
The inherent strength of the visual medium and the ever-vanishing technological barriers to its creation has powerful implications for businesses around the globe and business owners need to take advantage...
By 2015, according to eMarketer.com, 76% of the world’s online audience, or roughly 200 million people, will be viewing video on a regular basis. Face it, as much as we...
Let’s take a hypothetical situation. You’re starting a new business which means you’re probably a bit strapped for cash. You’re well aware of the fact you need a website and...
If you come across a relatively small business you want to buy a product from, or partner with for a service, do yourself a favour and check out their website....
Producing a high-impact corporate video takes experience. I’ve been in the business for years and have been able to narrow down 10 things which any corporate video needs in order...
Too many marketing professionals like to play it safe. They go with tried and tested marketing campaigns, produce “safe” corporate videos and hope the video will miraculously cause a stir....
This might seem like a controversial statement but I’m going to say it anyway: most marketing departments don’t know how to make a video worth talking about. When it comes...
