Financial Advisors Connect Better With Educational Video Marketing
Last Updated: 1 month ago by Astral Studios Staff
Financial advisors face a trust problem that video can solve. This article shows you how educational video marketing helps financial services companies in South Africa build stronger client relationships.
I remember chatting with a financial planner in Sandton last year. She told me about a prospect who’d ghosted her after three emails explaining retirement annuities. Then she sent a two-minute animated video. The prospect booked a meeting the next day. “People don’t want to read walls of text about compound interest,” she said. “They want to see it.”
That story stuck with me. It captures why video has become so important for financial advisors across South Africa.
Why Financial Advisors Need Video Marketing Now
Your clients research online before they meet you. They watch videos on their phones during lunch breaks. They scroll through LinkedIn between meetings. If you’re not creating video content, someone else is winning those clients.
The numbers back this up. Research shows that 89% of people say video influenced their buying decisions. That’s huge for financial services. But here’s what matters more: video builds trust faster than any other content type.
Think about it. Would you rather read a 2000-word article about tax-free savings accounts or watch a three-minute explainer? Most people choose the video. It’s quicker. It’s easier to understand. And you get to see the person behind the advice.
The Trust Gap in Financial Services
South Africans remain cautious about financial products. Years of scandals and mis-selling created deep skepticism. The FSCA continues cracking down on dodgy practices. This means legitimate advisors need to work harder to prove they’re trustworthy.
Video helps bridge this gap. When prospects see your face and hear your voice, something shifts. You become real. You’re not just another email signature or LinkedIn profile. You’re a person who genuinely wants to help them retire comfortably.
A client once told us about filming testimonials for a wealth management firm in Johannesburg. The CEO worried that putting clients on camera seemed too “salesy.” But the response surprised everyone. New leads mentioned those testimonials specifically. They said seeing real people sharing their experiences made the difference.
Types of Videos That Work for Financial Advisors
Not all videos serve the same purpose. You need different formats for different stages of the client journey. Let’s break down what actually works.
Explainer Videos That Simplify Complex Topics
Financial products confuse people. Retirement funds, unit trusts, living annuities—these terms mean nothing to most South Africans. Animation excels at making these concepts clear.
A good explainer video takes one topic and breaks it down visually. Show compound interest growing over time. Illustrate how diversification protects portfolios. Make the abstract concrete.
Keep these videos short. Aim for 90 seconds to two minutes max. Attention spans have shrunk. If you ramble, viewers click away.
Here’s what to cover in financial explainer videos:
- Retirement fund options (pension vs provident funds)
- Tax-efficient investing strategies
- Estate planning basics
- Offshore investment allowances
- Medical aid tax credits
Animation styles vary. 2D character animation works well for storytelling. Motion graphics suit data-heavy content. Whiteboard animation feels educational and approachable. Choose based on your brand personality.
Client Testimonials That Build Credibility
Real stories from real clients beat any sales pitch. But you need to handle testimonials carefully in South Africa’s regulated environment.
The FAIS Act requires accuracy in all marketing materials. Your compliance officer must review testimonial scripts before filming. No exaggerations. No misleading claims. Just honest accounts of how you helped someone.
Some clients prefer anonymity. That’s fine. You can still capture their story without showing their face. Use voice-over narration with B-roll footage. Or animate their journey as a case study.
Structure testimonials simply:
- The client’s financial challenge
- Your solution
- The results they achieved
Keep it under three minutes. Let emotions come through naturally. Don’t script every word—authenticity matters more than polish.
Personal Introduction Videos for Your Website
Your “About Us” page probably has text and a few headshots. That’s standard. But a video introduction changes everything.
Film yourself explaining why you became a financial advisor. Share your qualifications (CFP, FSA, RFP designations). Walk viewers through your office. Introduce your team members. Show your personality.
This video doesn’t need to be fancy. Good lighting and clear audio matter more than expensive cameras. Speak naturally, like you’re chatting with a friend over coffee.
One Pretoria-based advisor told us his introduction video cut his first-meeting time in half. Prospects already knew his story and approach. They came prepared with specific questions. Everyone saved time.
Educational Content and Market Updates
The JSE fluctuates. The rand weakens. Global events affect local portfolios. Your clients worry about these changes. Regular market commentary positions you as the calm expert they need.
Film quick updates when markets get volatile. Keep them under two minutes. Explain what’s happening and why it matters. More importantly, tell clients what they should (or shouldn’t) do.
Educational series work brilliantly for building authority. Pick common questions and answer them on camera. “How much should I save for retirement?” “When should I start estate planning?” “What’s the difference between medical aid and gap cover?”
Post these videos consistently. Weekly is ideal. Fortnightly works too. The key is showing up regularly so clients think of you first when they need advice.
Short-Form Social Media Content
TikTok and Instagram Reels changed how we consume content. Financial advice can work in 30-second videos if you get creative.
Share one quick tip per video. Explain why compound interest matters. Break down the 50/30/20 budgeting rule. Compare medical aid plans in plain language.
These quick videos reach younger audiences. Millennials and Gen Z need financial advice too. They just consume it differently than their parents did.
Financial Advisors: Choosing Between Animation and Live Action
This question comes up constantly. Should you film yourself or use animation? The answer depends on your goal.
When Live Action Works Best
Use live-action video when you want to build personal connection. Market commentary needs your face. Clients want to see you explaining what the latest interest rate change means for them.
Personal branding requires live action. Your introduction video must show the real you. Client testimonials obviously need real people (with their permission and compliance approval).
Office tours work better as live action too. Show your Johannesburg office, your meeting rooms, your team. This transparency builds trust.
When Animation Makes More Sense
Choose animation for complex explanations. How does compound interest work over 30 years? Animation can show decades passing in seconds. Live action can’t do that as effectively.
Abstract concepts need visual metaphors. Diversification becomes puzzle pieces fitting together. Risk tolerance becomes a sliding scale with visual examples. Animation excels at these transformations.
Budget sometimes dictates the choice. A simple 2D animation might cost less than a full production day with cameras, crew, and location fees. Calculate based on your needs.
Combining Both Approaches
The most effective videos often mix formats. You appear on camera explaining a concept. Then animated graphics illustrate your points. This hybrid approach keeps viewers engaged while maintaining that personal connection.
A Cape Town firm we worked with used this technique brilliantly. The advisor introduced each topic on camera. Then animation took over for the detailed explanation. Finally, the advisor returned to summarize and provide a call-to-action.
Viewers loved it. The format felt dynamic and professional. Engagement metrics doubled compared to their previous talking-head videos.
Staying Compliant: FAIS and FSCA Requirements for Financial Advisors
Here’s the part that makes many advisors nervous. South Africa’s regulatory environment is strict. The FSCA watches financial marketing closely. Videos must comply with the same rules as any other marketing material.
Understanding the General Code of Conduct
Every video you create falls under the FAIS Act’s General Code of Conduct. This means no misleading statements. No promises you can’t keep. No pushing products without proper context.
Your FSP license number must appear clearly. Disclose any conflicts of interest upfront. If you earn commission on certain products, say so.
Recent regulatory actions show the FSCA takes compliance seriously. Fines reach up to R1 million for serious violations. Your license could be withdrawn. Prison time exists for extreme cases of fraud or misrepresentation.
The good news? Compliance officers often find video easier to review than lengthy written documents. A two-minute script is quicker to approve than a ten-page brochure.
Creating Compliant Video Content
Submit your script to compliance before you film anything. This saves money and headaches. Reshooting because compliance rejected your message costs time and budget.
Stick to educational content rather than sales pitches. Explain how products work. Describe who they suit. Let viewers decide if they want to learn more.
Avoid absolutes. Don’t say “This is the best retirement fund.” Say “This fund might work well for certain investors.” The difference matters legally.
Keep records of all videos. Regulators can request to see your marketing materials during audits. Organized archives make this process painless.
The “Finfluencer” Crackdown
The FSCA recently targeted unlicensed financial influencers on social media. These “finfluencers” gave advice without proper registration. Penalties followed.
This affects legitimate advisors too. Your compliance must be airtight. Don’t assume social media videos escape scrutiny. They don’t. Everything you publish represents your practice.
Work with your compliance team from the start. Build review processes into production timelines. Create compliant templates for recurring video types. This makes ongoing content creation smoother.
Creating Videos That Actually Educate Financial Advisors’ Clients
Anyone can film a video. Creating something genuinely helpful requires planning and skill. Here’s how to make content that actually serves your audience.
Know Your Audience’s Questions
Your clients ask the same questions repeatedly. Write them down. These become your video topics.
“How much do I need to retire comfortably?” “Should I pay off debt or invest?” “When should my kids get their own medical aid?” Each question deserves its own video.
Different audiences need different content. Young professionals care about starting retirement savings. Pre-retirees worry about preserving wealth. High-net-worth individuals want tax optimization strategies. Create content for each segment.
Write Scripts That Sound Natural
Read your script aloud before filming. If it sounds stiff or formal, rewrite it. You want to sound like yourself having a conversation, not reading a textbook.
Avoid jargon unless you immediately explain it. “Unit trusts” means nothing to many South Africans. Say “unit trusts—these are investment funds that pool money from multiple investors.”
Structure your scripts simply:
- Hook in the first five seconds
- Present the problem or question
- Explain your answer clearly
- End with one specific action viewers can take
Keep it conversational. Use “you” and “your” often. Ask rhetorical questions. Pause for emphasis. These techniques make dry financial topics feel approachable.
Visual Storytelling That Clarifies
Show, don’t just tell. If you’re explaining investment growth, use a graph that builds on screen. If you’re discussing diversification, show different asset classes as distinct visual elements.
Color choices matter in financial videos. Blues and greens signal trust and stability. Use them in your branding. Avoid aggressive reds unless you’re warning about risks.
On-screen text reinforces key points. Display important numbers. Highlight critical terms. But don’t overdo it—too much text becomes cluttered and hard to read.
B-roll footage (supplementary visuals) keeps videos interesting. If you’re talking about retirement planning, show people enjoying retirement activities. Match visuals to your message.
Getting Production Quality Right
You don’t need a Hollywood budget. But quality matters. Poor audio especially destroys credibility. Invest in a decent microphone before worrying about cameras.
Lighting changes everything. Natural light from a window works great for DIY videos. Position yourself so the light hits your face evenly. Avoid harsh overhead lighting that creates shadows.
Background choice affects perception. A tidy office signals professionalism. A blank wall feels sterile. Bookshelves or subtle branding work well. Whatever you choose, keep it uncluttered.
Many Johannesburg financial advisors start with smartphone videos. Modern phones film in excellent quality. Pair yours with a tripod and external microphone. You can create solid content without major investment.
When you’re ready to level up, professional production companies bring real value. They handle lighting, sound, editing, and post-production. The result looks polished and reflects well on your brand.
Comparing Video Types for Financial Advisors
| Video Type | Best Use | Length | Production Level | Compliance Needs |
|---|---|---|---|---|
| Explainer | Simplify complex products | 90 seconds – 2 minutes | Medium to High | Moderate |
| Testimonial | Build trust and credibility | 2-3 minutes | Medium | High |
| Introduction | Personal branding | 2-3 minutes | Low to Medium | Low |
| Market Update | Timely commentary | 1-2 minutes | Low | Moderate |
| Educational Series | Answer common questions | 3-5 minutes | Medium | Moderate |
| Social Media Clips | Quick tips and engagement | 15-60 seconds | Low to Medium | Low to Moderate |
Distribution: Getting Your Videos in Front of Financial Advisors’ Prospects
Creating great videos solves half the challenge. Distribution determines whether anyone actually watches them.
Your Website as Video Hub
Embed videos throughout your site. Put an introduction video on your homepage. Add explainers to service pages. Include testimonials near contact forms.
Videos increase time spent on your site. Google notices this. Better engagement signals quality content. Your search rankings can improve.
Create a dedicated resource center. Organize videos by topic. Make them easy to find and share. Include transcripts for accessibility and SEO benefits.
LinkedIn for Professional Reach
LinkedIn remains the best social platform for financial advisors. Your target audience spends time there. They’re in a professional mindset.
Post videos natively rather than linking to YouTube. Native videos get more reach in LinkedIn’s algorithm. Write thoughtful captions that add context.
Share market commentary when news breaks. Comment on policy changes affecting retirement funds. Position yourself as the advisor who keeps clients informed.
Engage with comments on your videos. Answer questions. Start conversations. This builds community around your content.
YouTube as Your Video Library
YouTube is the second-largest search engine after Google. People actively search for financial advice there. You should be findable.
Optimize video titles and descriptions. Use clear, searchable terms. “Retirement Planning for South Africans” beats “Expert Financial Strategies Part 3.”
Create playlists by topic. Group all retirement videos together. Separate tax planning content. This helps viewers find related content easily.
Consistency matters more than volume. One video weekly beats ten videos once then nothing for months. Build a regular posting schedule.
Email Marketing That Gets Opened
Email open rates jump when subject lines mention video. “Watch: How the latest interest rate change affects you” performs better than text-only alternatives.
Embed video thumbnails that link to landing pages. Don’t try to put the full video in email—it often doesn’t work across email clients. Drive people to your website instead.
Send personalized video messages to clients. A quick “Hi Sarah, following up on our chat about unit trusts” video feels special. Tools make this easy at scale.
Paid Advertising When It Makes Sense
Video ads on LinkedIn and Facebook can reach specific demographics. Target business owners in Johannesburg. Reach pre-retirees in Durban. The platforms allow detailed targeting.
Start small. Test different video types. See what gets engagement. Double down on what works.
YouTube pre-roll ads put you in front of people already watching financial content. Relevance increases conversion chances.
Track everything. Know your cost per lead from video ads. Compare this to other marketing channels. Adjust budget based on results.
Measuring Success: ROI for Financial Advisors Using Video
You need to know if video marketing actually works for your practice. Track the right metrics.
Engagement Metrics That Matter
View count tells you reach. But watch time reveals engagement. A video with 100 views and 90% watch time beats one with 1000 views and 20% watch time.
Social shares indicate resonance. People only share content they find genuinely useful. High share rates mean you’re creating value.
Comments and questions show active interest. Respond to every comment. These interactions often lead to consultations.
Lead Generation and Conversion
Track where leads come from. Ask new prospects how they found you. Many will mention your videos specifically.
Form submissions after watching videos indicate strong intent. These leads often convert faster than cold outreach.
Use UTM parameters in video links. This tells you exactly which videos drive website traffic. Google Analytics shows the full journey from video view to booked consultation.
Client Lifetime Value
Clients acquired through video content often stick around longer. They’ve already connected with your personality and approach. They self-select based on fit.
Calculate the lifetime value of video-sourced clients. Compare this to clients from other channels. You might find video delivers higher quality leads even if the volume is lower.
Referral rates matter too. Clients who engaged with your videos before signing up tend to refer more friends and family. They understand what you do and can explain it clearly.
Time Savings That Add Up
Video answers common questions at scale. Record your explanation once. Share it hundreds of times. This frees up hours you’d spend repeating yourself.
One advisor told us his FAQ video series cut discovery call time by 30%. Prospects arrived already knowing the basics. Meetings went deeper, faster.
Calculate the value of your time. If video saves ten hours monthly and your billable rate is R1500 per hour, that’s R15,000 in monthly value. The ROI becomes obvious quickly.
Common Mistakes Financial Advisors Make With Video
Learning from others’ mistakes saves time and money. Avoid these pitfalls.
Being Too Sales-Focused
Nobody wants a video advertisement disguised as education. If every video ends with “book now,” viewers tune out.
Provide genuine value first. Help people understand their options. Build trust through usefulness. Sales opportunities follow naturally.
The best financial advisor videos teach something worthwhile. They position you as an expert worth consulting. That’s more powerful than any hard sell.
Ignoring Audio Quality
You can forgive slightly fuzzy video. Bad audio makes content unwatchable. Background noise, echo, and muffled voices kill credibility.
Test your audio before filming. Use headphones to monitor sound. Invest in a decent microphone. This single upgrade transforms production value.
Record in quiet spaces. Turn off air conditioners. Silence phone notifications. Small details make huge differences.
Inconsistent Posting
One viral video won’t build your practice. Consistent presence over time does. Post regularly even when views start low.
Create a realistic schedule. Monthly videos work better than weekly videos that stop after three weeks. Sustainability beats intensity.
Batch filming helps maintain consistency. Film five videos in one afternoon. Edit and release them over five weeks. This approach manages time efficiently.
Perfectionism That Prevents Publishing
Your first videos won’t be masterpieces. That’s fine. Nobody’s are. You improve through practice and feedback.
Done beats perfect. A good video published today outperforms a perfect video you never finish. Ship it and learn from the response.
Viewers forgive production imperfections if content helps them. Authenticity often beats polish in financial services. People want real advice from real people.
The Future of Video Marketing for Financial Advisors
Short-form video continues dominating attention. TikTok and Reels aren’t fading. Financial advisors need to adapt or lose relevance with younger clients.
Personalized video at scale is coming. Technology now lets you create thousands of custom videos with personal details. “Hi Thabo, here’s how your portfolio performed this quarter” becomes automated.
Interactive videos let viewers choose their own path. Click to learn more about retirement funds. Skip to estate planning. This engagement boosts retention and conversion.
Live streaming creates real-time connection. Host quarterly market updates as live events. Answer client questions on camera. The immediacy builds community.
AI tools make production faster and cheaper. They handle editing, add captions, and improve audio quality. These technologies lower barriers for advisors who want to start creating content.
But technology won’t replace authenticity. Your unique perspective and personality remain the differentiator. Video simply amplifies what makes you special.
Getting Started With Video as a Financial Advisor in Johannesburg
Start simple. Pick one video type that suits your comfort level. Record your introduction. Answer one common question. Just begin somewhere.
Test different formats. See what feels natural. Some advisors shine on camera. Others prefer voice-over animation. Find your style through experimentation.
Work with professionals when it matters most. Your brand story and client testimonials deserve quality production. These videos represent you for years.
Partner with a production company that understands financial services. They know compliance requirements. They’ve filmed sensitive client content before. This experience prevents costly mistakes.
Build momentum slowly. Your second video will be easier than your first. Your tenth will feel natural. Give yourself permission to learn as you go.
Ready to Create Video Content for Your Financial Advisory Practice?
Video marketing isn’t optional anymore for financial advisors. Clients expect it. Competitors use it. Your practice needs it to grow.
The advisors who start now gain an advantage. They build video libraries while others wait. Their content appears in search results and social feeds. They win clients who value modern, accessible communication.
Contact Us
Astral Studios helps financial advisors across South Africa create compliant, engaging video content. We understand FAIS requirements. We’ve worked with wealth managers, financial planners, and investment firms in Johannesburg and beyond.
Whether you need animated explainers, client testimonials, or a complete video marketing strategy, we can help. Get in touch to discuss your video needs.
Frequently Asked Questions
How much does video production cost for financial advisors?
Costs vary widely based on what you need. A simple talking-head video filmed in your office might cost R5,000 to R15,000. Animated explainer videos typically range from R15,000 to R50,000 depending on length and complexity. Client testimonials with professional production fall somewhere in between.
You can start cheaper by filming yourself with a smartphone. Invest in a good microphone (around R2,000) and basic lighting (R3,000). Many advisors begin this way and upgrade to professional production once they see results.
Budget also depends on volume. A production company might offer package deals for multiple videos. Filming five videos in one day costs less per video than five separate production days.
Do I need compliance approval for every video I make?
Yes. Every piece of marketing material requires compliance review under FAIS regulations. This includes videos you post on social media, your website, or send to clients via email.
Submit your script to your compliance officer before filming. This saves money on reshoots. Most compliance teams review a two-minute script faster than a lengthy document.
Keep copies of all approved scripts and final videos. The FSCA can request these during audits. Good record-keeping protects your practice.
Some firms create pre-approved templates for recurring content types. Market update videos might follow a standard format that speeds up the approval process.
What video length works best for financial advisors?
Shorter usually wins. Aim for 90 seconds to two minutes for most content. Attention spans have shrunk. People scroll quickly on their phones.
Social media clips should be even shorter. Thirty to sixty seconds works well for LinkedIn and Instagram. Get to your point fast.
Longer videos (five to ten minutes) work for detailed webinars or comprehensive guides. But most people won’t watch the full length. They skip around looking for specific answers.
Test different lengths with your audience. Check your analytics. Watch time percentages tell you if people stick around or click away. Adjust based on real data.
Should financial advisors use animation or film themselves?
Both have their place. Use live action when you want personal connection. Market commentary, introductions, and client conversations work better when people see your face.
Animation excels at explaining complex concepts. Show compound interest growing over decades. Illustrate diversification with visual metaphors. These things are hard to film with a camera.
Many effective videos mix both approaches. You appear on camera to introduce a topic. Animation takes over for the technical explanation. You return at the end for a summary and call to action.
Your comfort level matters too. Some advisors feel natural on camera. Others prefer voice-over work with animation handling the visuals. Start with what feels right.
How often should I post new video content?
Consistency beats frequency. Weekly videos are ideal if you can maintain that pace. But monthly videos posted reliably work better than weekly videos that stop after a month.
Batch filming helps maintain consistency. Set aside one afternoon per quarter. Film multiple videos. Your editor releases them on schedule over the next three months.
Social media needs more frequent posting. Share shorter clips two to three times weekly. Repurpose your long-form content into multiple short pieces.
Start with what you can sustain. One video monthly is infinitely better than zero videos because you aimed too high and burned out.
LinkedIn performs best for most financial advisors. Your target audience spends time there in a professional mindset. They’re open to business content.
YouTube works as your video library. People actively search for financial advice there. Optimize your titles and descriptions for search terms people actually use.
Facebook still reaches older demographics well. Many pre-retirees and current retirees use Facebook daily. Educational content and client stories perform well there.
Instagram and TikTok reach younger audiences. If you want millennial and Gen Z clients, create short-form content for these platforms. The format differs from traditional financial content but the reach is real.
Don’t spread yourself too thin. Pick two platforms and do them well rather than posting everywhere inconsistently.
Can video marketing actually help me get more clients?
Yes, if you do it right. Video builds trust faster than text. Prospects feel like they know you before the first meeting. This shortens sales cycles.
Educational content positions you as an expert. When someone needs advice, they think of you first. You’ve already provided value through your videos.
Track where leads come from. Many advisors find that video-sourced leads convert at higher rates. These prospects self-select based on fit. They’ve already connected with your approach.
The ROI takes time to show. You won’t post one video and book ten clients tomorrow. But consistent video presence over six months to a year builds momentum. Early adopters in South African financial services are seeing real results.
What equipment do I need to start making videos?
Start minimal. Your smartphone probably films in 4K quality. That’s more than good enough for most content.
Buy these essentials first:
- A tripod (around R500 to R2,000)
- An external microphone (R2,000 to R5,000)
- A basic ring light or softbox (R1,500 to R4,000)
Audio quality matters more than video quality. Invest in your microphone before worrying about cameras. Bad sound ruins good content.
Natural lighting from a window works great for DIY videos. Position yourself so light hits your face evenly. Film during daytime for best results.
Editing software ranges from free (iMovie, DaVinci Resolve) to professional subscriptions (Adobe Premiere Pro). Start free and upgrade only when you hit limitations.
How do I measure if my videos are working?
Watch time tells you more than view counts. A video with 100 views and 85% watch time beats one with 500 views and 25% watch time.
Track where leads come from. Ask new prospects how they found you. Many will mention specific videos that convinced them to reach out.
Engagement metrics matter. Comments, shares, and saves indicate content resonated. People only share videos they find genuinely useful.
Set up Google Analytics tracking on video landing pages. See how many viewers book consultations. Calculate cost per lead compared to other marketing channels.
The best metric is client lifetime value. Clients who discovered you through video often stay longer and refer more people. Quality beats quantity every time.
What topics should financial advisors cover in videos?
Start with questions clients ask repeatedly. Write down every common question for two weeks. Each one becomes a video topic.
Product explainers work well. Break down retirement annuities, unit trusts, tax-free savings accounts, and estate planning basics. One topic per video keeps things focused.
Market commentary builds authority. Explain what interest rate changes mean. Discuss rand volatility. Help clients understand economic news without panicking.
Life stage content reaches different audiences. Young professionals need different advice than pre-retirees. Create content for each segment of your target market.
Myth-busting videos perform well too. “5 Retirement Planning Myths South Africans Believe” gets attention. People love learning they’ve been wrong about something important.
How long does it take to see results from video marketing?
Most advisors see early signals within three months. A few leads mention videos. Engagement metrics show people watching and sharing.
Meaningful results typically take six to twelve months. You need a library of content. People might watch five of your videos before reaching out. This takes time to build.
Consistency accelerates results. Weekly videos produce faster outcomes than monthly videos. But monthly videos still work if you stick with them.
Some advisors land dream clients from their first video. Others build slowly over years. Both outcomes are valid. The key is starting and staying consistent.
Compare video marketing to compound interest. Early contributions feel small. But momentum builds over time. The advisors who started two years ago now dominate search results and social feeds.
