Instructional Videos: How To Educate Your Clients And Customers

Posted at 09:00h in Educational Video by Mike Byron

Last Updated: 8 months ago by Astral Studios Staff

Instructional videos can help prospective clients and customers make a decision to buy your product or service.

Companies can no longer rely on one-sided conversations about their products. Consumers now demand authenticity and are no longer swayed by every PR pitch they encounter. Today, buyers consult up to 10 sources before making a purchase. When these purchases are high-value products, buyers typically conduct around 18 searches before making a purchase decision.

According to Google’s ZMOT Research, this highlights the importance of maintaining a strong digital presence throughout the customer’s journey..

Today, we’re operating in a buyer’s market. People can easily hop online to find unbiased opinions about restaurants, service providers, leisure activities, or products they’re considering. They also turn to the internet for educational information before making purchasing decisions. They’re out looking for real, valuable information that will help them make a decision. Instructional videos are a tool you can use to sway these people.

What type of instructional videos should I make?

There are many types of instructional videos that can be created as part of your communication strategy. Of course you can make how-to videos or video tutorials on assembling or using your product. You can also create instructional content that educates people about your industry. These videos can explore what’s available on the market and highlight key factors to consider before making a purchasing decision.

Instructional videos allow you to establish yourself as an industry expert. You can do this without coming across as a salesperson simply chasing the next client. According to a recent DemandGen report, 77% of B2B buyers said they didn’t talk with a salesperson until after they had performed independent research. This is why it’s crucial to be a part of the educational sales funnel before you can zone in on selling your product or service.