Why You Need To Start Creating ‘How To’ Videos
Last Updated: 2 months ago by Astral Studios Staff
Do you want to learn how to install an app on your phone or how to speak Spanish? Video is the answer. Many people resort to ‘How To’ videos for learning. These are essentially great video marketing tools.
A reason why ‘How To’ videos and tutorials work so well is because you’re not fighting for a sale. You are essentially helping someone find a solution they are looking for. If you aren’t creating ‘How To’ videos as part of your marketing strategy, here’s why you should be considering it:
Educate people on how to use your product
You and your sales team might be extremely familiar with the products you sell. Many people haven’t been in the industry as long as you. They might not know how to install, use or get full benefit from your products. You can create a ‘How To’ video that teaches people how to use your product.
It’s easy to argue that a customer can pick up the phone for a telephonic explanation or in-person demonstration. But many people feel more comfortable researching a new product online, from the comfort of their own homes. Make sure that you cover all your bases by creating a video tutorial for each aspect of your business.
Portray yourself as a thought leader
People go online to find information and entertainment, not to be sold to. When they find your video while searching for tutorials, you portray yourself as the expert.This positions you as the authority in the field.
Some people are afraid they will be giving away ‘trade secrets’ in a ‘How To’ video. But more often than not, people would rather pay an expert to take care of a problem for them. They don’t have time to learn every aspect of a new product or service. Use your video tutorial to show off your expertise.
Need help with your video marketing? We can help. Contact us today.
