Showreels and Marketing – Video testimonials show clients what you’re made of

Showreels and Marketing – Video testimonials show clients what you’re made of

Last Updated: 1 month by Astral Studios Staff

Videos can be a great promotional tool on your blog or website. Video testimonials, in particular, can be extremely powerful and effective for several reasons:

• Authenticity: Video testimonials provide a real, authentic voice from actual customers or clients. This carries more weight and credibility than written testimonials alone.
• Emotional Connection: Seeing and hearing someone’s face, voice, and body language allows viewers to make an emotional connection that written text cannot convey as effectively.
• Storytelling: Video gives customers the ability to tell their story and share their experiences in a more compelling, narrative way.
• Social Proof: Potential customers can see and hear from others just like them who have had positive experiences with your product/service.
• Trustworthiness: Videos are harder to falsify than written testimonials, lending more trust and legitimacy.
• Versatility: Video testimonials can be embedded on websites, shared on social media, used in email marketing campaigns, and more.
• Memorability: People are more likely to remember and be impacted by a video testimonial compared to just reading text.
• SEO Value: Google and other search engines prioritize video content, helping testimonial videos rank better.

In summary, video testimonials provide an authentic, emotional, trustworthy, and memorable way to showcase your satisfied customers’ experiences and stories – a powerful marketing tool.

There are myriad of other ways in which videos can be used to showcase the credentials of an effective, creative PR business, or to create a likeable personality for the company:

1. Upload a show reel of recent, impressive campaigns.
2. Conduct short interviews to introduce key personnel.
3. Create a video tour of your company office.
4. Create “how to…” videos that demonstrate your expertise.

Forward thinking video testimonial ideas

Technology continues to advance at a rapid rate and older marketing methods such as PowerPoint presentations aren’t as ‘high impact’ as they used to be. As a business owner, you need to take a forward-thinking approach and find new ways to present to potential clients.

Video will create the necessary ‘wow factor.’ Use talking-head interviews, montages of news coverage, ‘mood reels’ and client testimonials. Instead of tables to present data, motion graphics bring facts and figures to life.

The great thing about video testimonials is that other people are doing the heavy lifting and hard work for you, selling you and your products and services through sharing how what you do worked for them and, what the benefit of this was. This moves the viewer from being a curious and interested party, to a most valued client. Game over, all thanks to video.

Your best clients are the people who are already on your client list. You have to keep adding love and value into the life and business of your existing client, else they soon move from most valued, to most forgotten and then on to someone else.

Want to create a show reel for your video marketing campaign? Contact Astral Studios today.