With video content vital for SEO, many Johannesburg companies now use
a video marketing strategy to boost brand awareness.
To meet this demand, we combine our video creation with a 6-Step Sales Funnel strategy.
This strategy targets specific social media platforms,
guiding customers step-by-step toward making a purchase.
Each step is designed to gradually attract and move customers along a smooth path to conversion.
STEP 1: AWARENESS
Step One focuses on creating awareness by attracting those
actively searching for your content.
These videos help people find solutions to problems
related to your product or service.
After watching the video, viewers become curious and
want to learn more about you.
This leads us to Step Two of our Video Marketing Strategy.
STEP 2: INTRODUCTION
Once you’ve made a personal connection, Step Three focuses on
proving your professional credibility.
proving your professional credibility.
STEP 3: CREDIBILITY
At this point, the customer increasingly understands
they can trust you and your company.
With enough momentum and interest built, it’s time to introduce
your products and services in Step Four.
STEP 4: PRODUCT
Step Four is the perfect moment to use video to showcase
what you do confidently.
It highlights how you consistently add value
for those needing your expertise or products.
By now, you’ve likely convinced most customers and closed sales,
but some may still have doubts.
They might wonder if you can deliver on your promise.
STEP 5: TESTIMONIALS
This leads to Step Five: the testimonial video.
Here, satisfied customers share how your products and services benefited them.
This step transforms the viewer from a curious prospect into a valued client.
The most valuable customer is the one you’ve just signed or already have.
It’s crucial to consistently provide great value to your existing clients,
both in their lives and businesses.
STEP 6: CUSTOMER RETENTION
Now we reach Step Six: an ongoing process of
consistently sharing valuable updates about
new developments, products, services, and maintenance programs.
This keeps your company relevant and top of mind,
ensuring continued business from your clients.
CONCLUSION
This sums up our simple and effective Six-Step Video Marketing Strategy,
showing how we create industry experts, one video at a time.
Contact us today to develop this powerful online video plan
that attracts new clients, converts them,
and builds loyal fans for ongoing business success.
Request a meeting
Request a meeting today and we will get back to you as soon as possible for all your video needs!
