Video Production: What Every Client Needs To Know
Last Updated: 1 year ago by Astral Studios Staff
VIDEO PRODUCTION TAKES TIME
Video production is not a quick process.
To create a quality live-action video, the production team needs to follow many steps.
First, a scriptwriter will need to write the script. This is the blueprint for the video, and it will determine what actions and dialogue will be included.
Next, the production team will need to design the setting and gather the props.
Then, the performers must be cast and rehearsed.
Only when these pieces are all in place can the actual filming begin.
Even after the team has finished filming, they will need to do more work.
The editor will put the footage together in a way that tells a coherent story.
Finally, any special effects or music must be added.
As you can see, video production is a complex process that takes time and effort to complete.
ANIMATED VIDEO PRODUCTION CAN TAKE EVEN LONGER
Creating digital animation is a complicated and time-consuming process.
First, as with a live action video, a writer will need to write the script.
Artists will create a storyboard to create a visual guide for the video.
Then the animators create characters, backgrounds, and props. These start out as simple wireframes.
Next, they put the elements together and start animating the scene.
This process can take days or even weeks to complete. This depends on the length and the complexity of the animation.
Once the animators have finished a sequence, rendering starts.
Computers convert every frame into a digital image with colour and lighting.
And as with live action videos, the editing team edits the footage into a final cut. They also add any special effects or music.
Video production is a time-consuming process. This is true no matter what type of video you are creating.
VIDEO PRODUCTION APPROVAL STAGES
Before you can make a video, it has to go through several production stages. The client needs to approve the end product of each production stage.
This is to make sure that the video will be appropriate and meet all the standards that it needs to.
The first stage is the pre-production stage. In this stage, the production team turns the idea for the video into a written story or script.
Once the client has approved the script, artists create a storyboard. They turn the script into a series of drawings that show what will happen in each scene of the video.
After the client has approved the storyboard, the next stage is the production stage. In this stage, the team turn the pictures from the storyboard into moving images.
Finally, in the post-production stage, the team edits the video. They also add music and sound effects.
After the completion of these stages, the video is ready for final approval.
Approving a production stage is a commitment. Making changes after approval can be very time consuming and expensive.
EFFECTIVE COMMUNICATION
Video production is a process where many people work together to create a video.
It is important to have positive communication during this process. This is so that everyone knows what they are doing and so that the video turns out well.
Here are some tips for positive communication:
- First, make sure that you are clear about what you want the video to look like. It’s helpful to show examples of other videos that you like or to make a list of what you would like to include in your video.
- Second, it is important to communicate with the people who will be helping you to make the video. Let them know what your vision is and ask for their ideas too.
- Third, as you are working on the video, keep checking in with everyone to see how they are doing. Answer any questions they may have.
- Finally, once the video is finished, take a few minutes to thank everyone who helped you. Let them know how much you appreciate their help!
LOGOS AND COPYRIGHTED MATERIAL
Copyrights are a legal protection for creative works. This means that only the person who created the work can copy it or allow others to copy it.
You need to make sure that you have permission to use anyone else’s music, images or text in your video.
If you use another company’s logo without permission, you could get in trouble. So it’s important to look out for logos on clothes and in the background.
If someone sues your company, they could end up having to pay a lot of money in damages.
Plus, websites like YouTube could take down your video.
It’s always best to play it safe. Get permission before using any logos or copyrighted material in a corporate video.
BRAND IDENTITY
It’s important for businesses to have a strong brand identity because it helps them to stand out from their competitors and build trust with their customers.
A brand includes everything from the colours and design of the packaging to the way that customers are treated. A strong brand can be very valuable because it helps customers to remember and trust a company.
However, a brand can also be easily damaged. If a company uses a poor-quality version of its logo, customers might not recognise it as the same brand that they used to know and trust.
USE A STYLE GUIDE FOR GRAPHICS AND TITLES
You should use a style guide for graphics and titles in corporate videos. It helps to create a consistent look for the company.
This makes the company look professional and cohesive. Customers prefer to see a company that has a consistent look. They are more likely to trust the company and do business with them.
Having a style guide also makes it easier to create videos. This is because the production team knows what the company’s standards are.
Lastly, a style guide ensures that your video matches the company’s brand guidelines.
This is important because it protects the company’s image and reputation.
BITMAP IMAGES AND VECTOR IMAGES
A bitmap (or raster) image is made up of pixels. When you zoom in on a bitmap image, you can see the individual pixels.
A vector image is made up of paths. When you zoom in on a vector image, the image does not get fuzzy or pixelated.
Bitmap images are best for photos and complex graphics. Vector images are best for graphic designs, logos and illustrations.
When you choose images for your video, remember that you can scale vector images up or down without losing quality.
However, if you scale bitmap images up too much, they will become pixelated.
Common bitmap/raster image file types are JPG, PNG, GIF and TIFF.
Common vector image types are EPS, AI and SVG.
Your video production team will want a vector image of your company logo and of any other graphics you want to use.
VOICE-OVERS
A voice-over is an audio narration that accompanies a corporate video.
The voice-over is typically recorded by a professional voice-over artist. It can add information or to tell a story.
It’s important to make sure that the voice-over script is closely related to the visuals in the video.
The voice-over should also be clear and easy to understand.
Voice-overs can be used to great effect in corporate videos. They help to engage the viewer and communicate the company’s message.
When you choose a voice-over artist for your video, you should consider the tone of the narration. Select someone with a voice that is appropriate for the topic of the video and for the target audience.
If your video is about financial planning, you might choose a voice that is calm and reassuring.
But if your video is about an exciting new product, you may want a voice that is enthusiastic and energetic.
Whatever tone you choose, make sure that it is consistent with the overall tone of the video.
Consider whether you want a male or a female voice. Which would be most appropriate for your subject matter and audience?
Are you creating a video to show in foreign countries? You might want to use a voice-over artist who speaks the language of the target audience.
You will also need to have the script read and approved by someone proficient in the target language.
This is because the meaning of words can sometimes be lost in translation. You want to make sure that the voice-over artist is saying exactly what you want them to say.
For example, when General Motors launched the Chevy Nova in South America, they didn’t know that the Spanish expression “No Va” means “It won’t go”.
