How To Create A Marketing Video

How To Create A Marketing Video

How To Create A Marketing Video

Last Updated: 4 weeks by Mike Byron

Do you want to create a marketing video? This can be a great way to promote your business and reach out to customers.

Create videos that are interesting and engaging. This will attract new customers and keep them coming back for more.

To create successful video content, there are a few things you need to know.

In this article, we will discuss the different types of videos you can make. We’ll talk about ways to come up with ideas for your video content. We’ll look at scripting and storyboarding your video and how to shoot and edit your video. And we’ll end off with some tips for promoting your video content.

What is video marketing and why do it

If you’ve ever seen a commercial on TV or a video ad on social media, then you’ve seen video marketing.

Marketers create videos to promote their products or services. They use video marketing to reach a larger audience. Video helps them to create interest in what they’re selling.

You can use video marketing to create awareness about a new product or to introduce a new service. Your videos can show people how a product works.

You can also use video to create an emotional connection with the viewer, which can lead to sales.

There are many reasons to use video marketing, but the most important reason is that it works. If you’re not using video marketing, you’re missing out on a powerful tool. One that can help you grow your business.

The different types of videos you can make

There are different types of marketing videos you can create, each with its own purpose.

An explainer video can explain your product or service to people in a way that is easy to understand.

A demo video shows potential customers how your product or service works.

You can also create testimonial videos. These feature satisfied customers talking about their experience with your company.

Whatever type of video you create, you should make sure that it is engaging and informative. Otherwise, you run the risk of boring your audience and losing their attention.

How to come up with ideas for your video content

If you want to create a marketing video, you need to come up with an engaging and original idea.

Here are a few tips to help you get started:

  • Start by thinking about your audience. What kind of information are they looking for? What would they find interesting or entertaining?
  • Take a look at your competition. What kind of content are they creating? How can you stand out from the crowd?
  • Brainstorm potential topics for your video. Write down anything that comes to mind, no matter how crazy it may seem.
  • Once you have a list of ideas, narrow it down to the best one. Ask yourself if the idea is workable and if it aligns with your goals for the video.
  • If you’re still stuck, try coming up with a creative twist on a popular topic. For example, let’s say you’re creating a baking video. What makes your recipe different from everyone else’s?

Follow these tips and you’ll be sure to come up with an idea that will make your marketing video stand out from the rest.

How to script and storyboard your video

Before you start filming, it’s important to create a script and storyboard for your video. This will help you determine what shots you need and how to sequence the footage.

To create a script, start by writing a brief description of your video. Then list the key points that you want to cover.

Once you have your key points, start crafting your dialogue.

As you write, keep in mind who your target audience is and what you want them to take away from the video.

Once you have a finished script, it’s time to create a storyboard. This is simply a series of sketches that visualize each scene in your video.

When creating your storyboard, think about the best way to capture each shot.

For example, if you’re filming someone mixing cake batter, you’ll want to include a wide shot of them. You’ll also want some close-ups of the mixing bowl and of their face.

Plan out your shots ahead of time. This will ensure that your video is both visually interesting and informative.

How to shoot and edit your video

Before you can create a marketing video, you will need some equipment.

Equipment to shoot your video

First, you’ll need a video camera. This can be a professional-grade camera, or even just a camcorder or smartphone.

You’ll want to make sure the camera can record in high definition. This will ensure that your video looks crisp and professional. You’ll also want to make sure the camera is easy to use so that you can focus on creating great content for your video.

You’ll also need a tripod to help keep the camera steady while you’re recording.

If you’re going to be recording audio as well as video, you’ll also need a microphone.

You’ll need some lighting equipment to help create a flattering and professional-looking image. 

And finally, you’ll need some editing software. This will let you put everything together into a finished product.


When you create a marketing video, it’s important to choose the right lighting.

The right lighting can make your video look more professional and polished. It can also help you create the right mood for your video.

If you’re trying to create a fun and energetic video, you may want to use bright and colourful lighting. If you want to create a more relaxed and serious video, you might use softer and more subdued lighting.

When you’re setting up lighting for your marketing video, it’s important to experiment. Find what looks best for your particular project.

There are a few things to keep in mind when you’re setting up your lights.

First, you’ll need to create a key light. This is the brightest light in the room, and it should be shining on the person who is speaking in the video.

Next, you’ll need to create some fill lights. These are dimmer than the key light, and they help to fill in any shadows that the key light may create.

Finally, you’ll need a backlight. This light shines on the back of the person speaking, and it helps to create a nice outline around them.

Shooting Your Video

You’ll need to decide on a location and gather any props or wardrobe items you’ll need.

When you’re creating a marketing video, one of the shots you’ll want to get is a “master shot.” This is a wide shot that shows all the people who are participating in the activity you’re filming.

Master shots give viewers a sense of all the action that’s happening. You can also use them in editing to transition between different scenes.

To film a master shot, set up your camera on a tripod and make sure it’s at least two metres away from the action.

Then, start recording and let the scene play out.

Now you have the master shot ‘in the can’. You can shoot medium shots and close-ups of the performers and any props that they use.

Be sure to film several takes of each scene so that you have plenty of footage to work with. You might want to change the camera angle for some takes.

Pay attention to your framing and composition, as this will impact the final video.

Editing your video

After you shoot your marketing video, it’s important to edit it to ensure that it’s clear and concise. Editing involves cutting out any footage that isn’t relevant to your message.

You’ll also rearrange the remaining footage in a way that is easy for viewers to understand. You may also want to add graphics or music to your video to make it more engaging.

Once you’re finished editing, you’ll have a finished product that you can be proud of. One that will effectively communicate your message to your target audience.

Tips for promoting your video content

You’ve just created a brilliant marketing video and you can’t wait to share it with the world.

But how do you make sure that your video gets seen by the right people?

Here are a few tips to promote your video content: 

  • Share your video on social media platforms such as Facebook, Twitter, and LinkedIn. Include a catchy headline and a brief description of what the video is about. 
  • Embed your video on your website or blog. This will help to increase traffic to your site and encourage people to watch your video. 
  • Submit your video to online directories and forums. This will help to increase its visibility and ensure that it reaches a larger audience. 
  • Email a link to your video to your subscribers. They might enjoy watching it and may also share it with other people. 

By following these tips, you can help to ensure that your video gets seen by a wide audience.


Creating a marketing video can be a great way to promote your product or service.

By using the tips we’ve provided, you can create a video that is clear and concise. A video that will effectively communicate your message to your target audience.

Be sure to share your video on social media platforms. Embed it on your website or blog, and email it to your subscribers.

With a little promotion, you can help to ensure that your video gets seen by a wide audience.

Do you want to create a powerful marketing video that will get your message across to your audience?

Look no further than Astral Studios!

We have more than 25 years of experience in the industry. We know how to create videos that will capture your viewers’ attention. Videos that will leave a lasting impression.

Our team of skilled professionals would love to work with you. We can tailor a marketing video to your specific needs.

Contact us today to get started!

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