Your audience decides in seconds whether to keep watching. Motion graphics give them a reason to stay.
At Astral Studios, we’ve been producing motion graphics, motion design, and infographics for South African businesses and organisations since 1991. Our clients include government bodies, industrial companies, and professional associations across a wide range of sectors. All work is produced in-house at our studio in Lone Hill, Sandton.
What We Do with Motion Graphics
Motion graphics turn information into something people actually want to watch. Text, data, icons, and illustrations come alive through movement, making your message clearer and more memorable.
We use motion graphics across a range of applications including explainer videos, corporate presentations, broadcast content, social media, and e-learning. So whether your brief calls for a 30-second animated social ad or a full explainer for a technical process, we can handle it.
Motion Graphics for Complex Subjects
Some of the most effective motion graphics work happens in technical and scientific fields, where data and processes are hard to explain with words alone. Past clients include LNG Scientific, Kimleigh Chemicals, SAIMM, and ACTOM. We also produce motion graphics for government and public sector organisations like the DTI, NCPC, ACSA, QCTO, and the Gauteng Growth and Development Agency.
Motion Design
Motion design applies graphic design thinking to animation. The result is movement that feels intentional, not just decorative.
We use motion design for user interfaces, digital presentations, branded content, and video production. Good motion design guides the viewer’s eye and keeps the experience flowing naturally from one moment to the next.
Motion Design That Fits Your Brand
Every motion design project starts with your brand. We work with your existing colours, fonts, and visual identity to make sure the final product feels consistent with everything else you put out. Clients like Hold Consulting, Ambidex, and Real Estate in a Box have used our motion design work across both digital and broadcast channels.
Infographics
Infographics take complex data or processes and make them easy to understand at a glance. They work well in reports, presentations, training materials, and online content.
Our team designs infographics that are clear, accurate, and on-brand. We’ve produced infographic content for organisations like the NFVF, SASSETA, Mayihlome, AISI, and Fertion, across statistical, process-based, and comparative formats.
Types of Infographics We Produce
| Type | Best Used For |
|---|---|
| Statistical | Presenting data, survey results, or research findings |
| Process-based | Explaining workflows, procedures, or step-by-step systems |
| Comparative | Showing differences or similarities between options or products |
| Timeline | Illustrating history, project milestones, or growth over time |
| Geographic | Mapping regional data or distribution across locations |
Motion Graphics Production: How It Works
We follow a clear process from brief to delivery. You stay involved at each stage so there are no surprises at the end.
Pre-production covers the brief, concept development, scripting, and storyboarding. From there, our designers and animators build out the visuals and movement. Post-production handles final edits, sound design if needed, and delivery in the format that works for your platform.
All of this happens under one roof. We don’t outsource creative work, so the quality stays consistent from start to finish.
Motion Graphics Delivered for Every Platform
We deliver motion graphics in the format your project needs. That could be broadcast-ready files, web-optimised video, social media formats, or assets for an LMS or digital presentation. If you need multiple formats from a single production, we can handle that too.
Why Businesses Choose Astral Studios for Motion Graphics
- In-house production since 1991
- Motion graphics, motion design, and infographics under one roof
- Experience across government, industrial, scientific, and corporate sectors
- Named clients include ACSA, DTI, NCPC, QCTO, SAIMM, and Gautrain
- Green screen studio and full post-production capability in Sandton
- Tight deadline delivery managed by a dedicated Executive Producer
Frequently Asked Questions About Motion Graphics
What is the difference between motion graphics and motion design?
Motion graphics refers to animated visual content, where text, icons, and graphics are brought to life through movement. Motion design is a broader discipline that applies design thinking to how that movement is structured and felt. In practice, the two often overlap. At Astral Studios, we use both approaches depending on what the project calls for.
What kinds of projects use motion graphics?
Motion graphics work well in explainer videos, corporate presentations, broadcast commercials, social media content, e-learning modules, and title sequences. They’re also widely used in technical and scientific communication, where visual animation makes complex information easier to follow.
How long does a motion graphics project take?
It depends on the length and complexity of the work. A short animated explainer or infographic can take two to four weeks. Longer or more detailed projects take more time. Astral Studios gives you a clear timeline before production starts.
Do I need to provide a script or brief?
No. If you have existing material like a presentation, report, or script, we can work from that. If you don’t, our team can develop the concept and script from scratch based on your brief.
Can motion graphics be updated after delivery?
Yes. We keep project files so that updates are straightforward if your content, data, or branding changes down the line.
What formats do you deliver motion graphics in?
We deliver in the format that suits your platform. Common formats include MP4 for general use, web-optimised files for online platforms, and broadcast-ready files for TV or streaming. Multiple formats from a single project are available on request.
Can you match our existing brand guidelines?
Yes. We work with your brand guidelines from the start, including your colours, fonts, and visual style. Consistency with your existing brand is part of how we approach every project.
Do you produce infographics as standalone pieces?
Yes. Infographics can be produced as standalone print or digital assets, or as animated versions for video and online use. Let us know what format works best for your audience.
How do I get started?
Contact Astral Studios with a brief outline of your project. We’ll get back to you to talk through your goals and what the production will involve.
