13 Sep Three Benefits Of Using Video In Social Media(Last Updated On: Apr 14, 2021)
Video is a powerful medium. It can evoke emotions, create desire, and fuel needs. In this day and age, one has to have a social media presence to reach the widest audience possible. Increasingly, companies are realising that video plays a greater and greater role in their social media advertising strategy. To date, video is still one of the most widely shared forms of content, with outstanding content going viral to millions of viewers. In this article, Astral Studios look at the three main benefits of using video in your social media advertising strategy.
Your brand needs to be instantly recognizable. In this way, you can create a loyal following. Video is a great medium to connect potential followers to your brand and get your message across. This then can build an emotional attachment to your brand.
A great example of this is Greenpeace. They create short, bite-sized animated videos that tug at your heartstrings, and leave you with an emotional obligation to support them. Social media advertising is the perfect platform to create brand awareness among the masses.
Let’s face it, the main reason that anyone advertises – whether it’s a big global company or small startup next door – is to generate leads. Businesses do need greater brand awareness, but in the end it must lead to more sales or clients. Studies show that customers are more likely to make a sale if they view an ad which has a video. If the video is enjoyable, then purchase intent increases by a massive 97%. Videos that are professionally produced and aimed at a particular audience do better than vague ones. It doesn’t even need to be very long. One minute of quality video will do wonders for your lead generation in comparison to 30 minutes of waffling.
Improve Your SEO
SEO decides where on a search engine results page your company will appear. Google has specific requirements that it wants your site to fulfill to be on the first page of results for a specific search. Statistics show that most potential leads rarely look beyond the first page of results. A properly tagged and SEO optimized video used in social media advertising will come up a thumbnail on a search engine result, which will grab attention straight away, and more likely than not result in a click.
Interested in using video in your social media strategy? Astral Studios is production studios in Johannesburg that can help. Contact us today for assistance.