10 Nov Explainer Video: Because One Minute of Video is Worth 1.8 Million Words(Last Updated On: Jan 8, 2019)
If your company doesn’t have an explainer video on its website, you may be missing out on very valuable business. Dr. James McQuivey conducted a study for Forrester Research and discovered that one minute of video is worth 1.8 million words, but how can this be true? There is plenty of research to suggest video content is by far the most commonly shared content on the Internet and there are several reasons why this is the case:
- The human factor. Videos have something written content simply cannot have – the presence of another human being. People quickly relate to many factors in videos including tone of voice, emotion, movement, facial expressions, lighting and more. It’s much easier to be drawn in immediately by a video clip than it is to be drawn in by a written article.
- Video content builds trust faster than written content. The factors mentioned above (facial expressions, emotions, tone of voice, movement) help build trust with viewers and people relate much more quickly to another human than to the written word.
- Videos grab peoples’ attention quickly. The average attention span is less than ten seconds, so you don’t have much time to hook people and keep them interested. Video content can help you do exactly this, as long as the message is clear and engaging.
- A one-minute explainer video can cover a range of emotions and include a call to action, which encourages viewers to subscribe, share the video and engage with the website.
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Here is how 1.8 million words come about:
30 pictures per second X 1000 words
= 30000 words per second
60 seconds X 30000 words per second
= 1.8 million words!
To find out how we can help your company create a professional explainer video, or if you have questions about explainer video production and costs, please contact us today for more information. We look forward to hearing from you.