Explainer Video: Because One Minute of Video is Worth 1.8 Million Words

Explainer Video: Because One Minute of Video is Worth 1.8 Million Words

Last Updated: 3 weeks by Astral Studios Staff

If your company doesn’t have an explainer video on its website, you may be missing out on very valuable business.  

Dr. James McQuivey conducted a study for Forrester Research and calculated that one minute of video is worth 1.8 million words.  

But how can this be true?  

There is plenty of research to suggest video content is by far the most commonly shared content on the Internet.  

There are several reasons why this is the case:

  • The human factor. Videos have something written content does not have. This is the presence of another human being.

    People quickly relate to many factors in videos. These include tone of voice, emotion, movement, facial expressions, lighting and more.

    It’s much easier for a video clip to immediately draw one in than it is for a written article to draw one in.
  • Video content builds trust faster than written content. The factors mentioned above help build trust with viewers.

    People relate much more quickly to another human than to the written word.
  • Videos grab peoples’ attention quickly. The average attention span is less than ten seconds.

    This means that you don’t have much time to hook people and keep them interested.
    Video content can help you do exactly this, as long as the message is clear and engaging.
  • A one-minute explainer video can cover a range of emotions and include a call to action.

    This encourages viewers to subscribe, share the video and engage with the website.


Here is how 1.8 million words come about:

30 pictures per second X 1000 words = 30000 words per second

60 seconds X 30000 words per second = 1.8 million words!      

Astral Studios can help your company to create a professional explainer video. We are experts in animation and video production.  

We have a team of skilled professionals who can bring your script to life with high-quality visuals and animation.  

Plus, we have a proven track record of producing engaging and effective explainer videos for our clients.  

Contact us today to learn more about our video production services.