How to Create Engaging Content For Your Next Virtual Event
Last Updated: 3 months by Mike Byron
Engaging content is the key to successful events. Virtual events are all the rage these days. They allow you to connect with people around the world in a virtual setting, and it’s easier than ever to hold virtual meetings where everyone can attend without leaving their homes or offices.
But virtual events need engaging content to be successful, so let’s talk about how you can create content that will keep your target audience interested in what you’re sharing.
It all starts with the virtual event agenda, of course. You need to outline exactly what will happen at your virtual meeting so that everyone knows what’s going on and where they should be when.
But it goes beyond just taking attendance; you have to make sure you are creating content which is engaging enough for people to want to attend your virtual event.
Here are some tips for creating engaging content for your virtual events:
Make sure the virtual event is relevant
Your virtual event content should be something that people would want to attend in person.
Think about the type of virtual meetings or virtual events that are popular right now; those will give you clues as to what kind of content will be engaging for your target audience.
For example, if you’re planning a virtual conference, think about the topics that would be of interest to your attendees and create sessions around those topics.
If you’re hosting a virtual product launch, focus on creating engaging demonstrations and previews of the product.
Set a high standard for production quality
Creative use of computer technology can provide added glitz at a low cost. Virtual backdrops, snazzy graphics, and video intro’s and outro’s all contribute to a professional presentation.
Involving your virtual event audience to generate engaging content
Virtual events can be interesting and engaging, but they also have to be interactive.
This means that you need virtual event content that will allow everyone in the virtual meeting room to participate – including those who are introverts or people who can’t attend a virtual event for other reasons.
Make sure your virtual event has opportunities for audience participation through polls, surveys, and question and answer sessions.
People love sharing and contributing their thoughts to virtual events, so let them!
Encourage social media sharing
One of the best ways to get people involved in your virtual event is to encourage them to share what they’re learning and experiencing on their favorite social media platforms.
Make sure you have easy-to-use tools for attendees who want to share photos, videos, and thoughts from your virtual event.
People enjoy reading personal stories. Try to get one or more of your audience members to write a blog post about their experience.
Social media posts from your audience can be an extremely effective way to reach more people.
You need to think about your virtual event as a whole. You want it to have structure and content, but you don’t want things so formal that people can’t be themselves or share their true selves with the virtual audience. Your audience can help with content creation for your event – all you need to do is ask.
Let people know what’s going on
Make sure your virtual event audience knows how the virtual event will work before it begins by posting a schedule of events or even just telling them in advance when they can expect certain parts of the virtual event such as Q&A sessions.
Keep it short
Don’t let virtual events drag on for hours.
Virtual event attendees don’t want to watch a presentation that lasts an hour or more. Try to create engaging virtual event content that keeps people engaged but doesn’t take up too much time.
Attendees are more inclined to click away during a virtual event since it feels like it’s taking longer. To keep attendees engaged throughout your presentation, keep meetings and sessions shorter than you would in person.
Let them ask questions
Attendees are more likely to stay engaged if you offer them frequent Q&A sessions throughout the event.
After every session, set aside a dedicated time for Q&A. Your presenter can answer any remaining questions via email or during a one-on-one meeting later.
Insert videos and images
Pictures and videos can really liven up your virtual event. They should be a large part of your content marketing strategy.
Have a company walk-through video made. Shoot short interviews with company stakeholders that you can show in between sessions.
Be sure to inject personality into your content – after all, that’s what will keep people coming back for more!
Make sure you have a sufficient number of videos and pictures to keep people engaged. You can use video to break up the monotony of text-based virtual events.
You should also include a photo gallery of your virtual event to showcase the work that was done and what attendees learned.
Include live demonstrations whenever possible
Even virtual events can be more engaging with a live demonstration. If your virtual event is about how to use a certain product, show the audience how it works during your virtual event content presentation.
Use live polls
You can spice up your virtual meetings with intermittent polls. This is one of the simplest yet most effective strategies to keep people engaged. Use the most basic tool accessible to everyone – their phone.
If you deliberately plan the poll questions, you may gather important information and improve your session engagement metrics.
For virtual events, you have to create content that will keep your virtual event audience engaged throughout the session.
Engaging virtual event content is all about making it interactive and providing opportunities for audience participation through polls, surveys, demonstrations, videos, or question and answer sessions.