How to Choose the Best Video Production Company

(Last Updated On: Jan 8, 2019)

If you select the best video production company, you can be assured that your video will be flawless and will showcase your business in a professional way.

If you’re looking for a powerful, dynamic, and innovative method to boost your company’s marketing efforts, online video or online animated video is the technique to use. Web users not only find information through the Internet, but also use it for entertainment.  You therefore want to get your message on the Internet and in front of consumers.

The more conventional offline marketing methods have proven to be limited in their reach. With television advertising being rather expensive, smaller companies now often opt for web video production as a means to target consumers.

That being said, combining television, cinema type, magazine, and animated video or 3D animation on billboards with online video advertising is the ideal way to get maximum market reach. However, the video must be well-planned, professionally made, and without flaws to be an effective part of your corporate online marketing strategy. It’s for this reason that we share some tips on how to choose the best video production company, ensuring that you’ll choose the company that can best meet all your requirements.

If you’re unsure about the producer’s ability to execute the task and don’t have confidence in the post-production team then you’re in trouble. How do you know if you can trust the company? Simple – review the company profile, history and successful projects. If you for instance, view some of our completed projects you will immediately see that we’ve done some of the best online and animated videos and ads for well-known companies. The Cadbury-Chomp ad comes to mind and you have to agree that it was and still is one of the best show stoppers ever.

Avoid the family and friend connection
Many have gone down the road of failure simply because they’ve trusted friends and family members with important projects such as corporate online video ads. The money you save by entrusting such an important project to your friend may indeed benefit you in the short run, but can you complain about the outcome?

Remember that building a corporate image and getting the trust of potential customers should be more important than saving a few cents. You want a company that offers affordable, yet, highly professional services and have an entire team to ensure that everything from pre-production to principle shooting and post-production are done well.

It brings us to the issue of pricing. If you pay the price normally expected for a donkey, you can’t expect a race horse. Although you should keep your marketing budget in mind, also consider the outcome and how it will affect your company image and market reach in future. Pricing must be market related, not cheap, and certainly not over the top. If you have a look at our specials for online video production you will agree that we offer excellent deals that you can trust.

Experience counts
The ideal video production company has experience not only in the making of short online commercials, but also informative videos, television commercials, documentaries, corporate product launch videos, animated videos and  motion pictures. You want a team that knows the ins-and-outs of planning, production and editing. They must be able to handle the complete project, provide you with guidance, and ensure a marketable end-product. Once again, we meet and exceed requirements.

Our team also has experience in marketing, business management, script writing, and audio, video editing, and publicity management. We can thus offer a turnkey solution for your video based online marketing.

The equipment is only as good as the operator allows it to be. If, however, the company doesn’t have the best, most-suitable and advanced equipment to do the job, it simply means that you will end up with a less than desirable product or will have to pay more to get the job done.

Choose wisely by selecting a company that has all the latest and most relevant software, hardware, filming and sound equipment to do the job fast and effectively. When you choose Astral Studios, you know you have partnered with a company that not only uses the best equipment, but also has experienced technicians and operators to ensure optimal use of the equipment.

Make the first impression count. Call on us for all your video branding requirements. With over two decades in the business of film making, mobile, online and video marketing, we don’t make promises. We deliver!


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