video animation

Enable your marketing strategy with quality video animation – here’s how

(Last Updated On: Jan 8, 2019)

In this day and age, every business owner is interested in internet marketing. A quality animated video can take your PR or marketing campaign to the next level and help you engage with your target audience in ways you never knew were possible. Here’s why:

Marketers love video

According to a survey by Marketing Sherpa, video marketing is the top priority for marketers, ahead of SEO, PPC, social media, email marketing and all other online marketing tactics. When asked to rank various online marketing priorities, video almost always ranks as the top priority. This is because video is the way people prefer to consume content online. It’s quick, fun and easy to digest – which means you should be providing your target audience with ways to consume this type of content about your products and services.

Video animation gives you freedom

Animation removes many of the restrictions of live action video. Your animated characters’ abilities are limited only by your imagination. Video animation is cost-effective – no expensive location shoots, lighting, scenery or crew are required. And animation helps get your message across – especially if that message is complicated or abstract.

Video takes you everywhere

Video is going to become the norm and it will become as ubiquitous as text on the web. Companies – from large blue chip corporations to small businesses – are all using this medium as part of their marketing campaigns. Regardless of the type of industry you are in or the sector your company operates in, you need to embrace video in order to reach your potential clients online.

Each year, thousands of blog posts and articles are reviewed to summarise the predictions of leading marketing experts. The growth and dominance of video tops all of these lists.


There is no doubt that video marketing can improve your search engine optimisation efforts. Google is prioritising video in its search algorithm, so if you want to be at the top of search results, you need to start creating video content.

If you’re interested in video animation, small business branding or web video advertising, contact Astral Studios for more information today.


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