Explainer Videos Explained

Explainer Videos Explained

Explainer Videos Explained

Last Updated: 2 weeks by Mike Byron

When it comes to online marketing, video is becoming an increasingly important tool. And one of the most popular types of videos is the explainer video. But what are they? Why are they so popular? And how can you create your own successful explainer video? Read on to find out.

1. What are explainer videos?

An explainer video is a short video that explains a complex idea in a simple, easy-to-understand way.

Companies often use them to promote products or services. Explainers can be highly effective in explaining complex concepts to potential customers.

Explainers usually follow a specific structure, starting with the problem that needs to be solved and then showing the solution. This is followed by a more detailed explanation of how the solution works, and finally a call to action.

Explainer videos can be extremely effective in conveying information quickly and clearly. For this reason, businesses often use them to explain their products or services to potential customers.

2. Why use explainer videos?

Explainer videos are an excellent way to present complex information in a clear, engaging manner. These types of videos use visuals to explain concepts. This helps viewers to better grasp new ideas and stay engaged throughout the learning process.

Are you are teaching students about scientific principles? Perhaps you are trying to explain a new product or service to customers? Explainer videos can be a powerful tool for conveying information.

Explainer videos make it easy to explain processes

Explainer videos include movement and other dynamic elements. This can help keep the viewer’s attention by drawing them in and holding their interest.

Explainer videos have the ability to simplify even the most difficult concepts. This makes them a valuable resource for any organization that is looking to effectively communicate with its target audience.

3. Types of explainer videos

There are many different types of explainer videos, each with its own unique purpose and style. Here are some of the most popular types:

  • Product explainer videos: These videos are designed to introduce viewers to a new product or service. They typically include details about how the product works and what benefits it offers.

  • How-to explainer videos: As the name suggests, these videos explain how to do something. They can be helpful for both consumers and businesses, providing step-by-step instructions for using a product or service.

  • Brand explainer videos: These videos focus on promoting a brand and raising awareness about what it has to offer. They often tell a story about the brand and highlight its key features and benefits.

  • Animated explainer videos: These videos use animation and graphics to explain complex concepts in an interesting and engaging way. You can use them for any type of explanation, from demonstrating how a product works to explaining a difficult concept.

4. How to make an explainer video

If you’re looking to create an explainer video, there are a few key things to keep in mind.

First and foremost, it’s important to choose a clear and engaging concept for your video. This could be a product demo or how-to guide. Or a humorous explainer highlighting the benefits of your service or product.

Whatever topic you choose, it’s important to present your ideas in a simple, direct way that will appeal to your target audience.

Once you have the concept nailed down, the next step is to start gathering footage and developing your explainer script. Your video should be paced well, with key points highlighted using attractive visuals and animations.

You may also want to consider incorporating voiceover narration or onscreen text. These can help explain more complex ideas in a clear and concise manner.

Overall, the key goal of any explainer video is to engage and inform viewers while clearly communicating your message.

With proper planning and execution, you can create an explainer video that effectively engages your target audience. This will help promote your business or product in an exciting and engaging way.

5. Tips for creating a successful explainer video

When creating an explainer video, there are a few key things to keep in mind.

First, it is important to start with a clear message or goal in mind. This will help to drive your content and ensure that your video effectively captures your audience’s attention and interest.

You should consider using simple language and engaging visuals to keep viewers engaged throughout the video. Structure your explainer video carefully, with every element purposefully placed and timed.

Finally, it is important to test your explainer video before launching it publicly. Check for any technical errors or inconsistent messaging that might undermine its overall impact.

By following these tips, you can create a successful explainer video that effectively communicates your message and engages your audience.

6. Example of a great explainer video

Explainer videos are a powerful tool in today’s digital landscape. They explain complex concepts and ideas in an easily digestible format. This makes them perfect for engaging an audience with information that might otherwise be difficult to absorb.

A great explainer video will combine engaging visuals, clear writing, and clever animations. These will help to capture the attention of viewers and communicate its message quickly and effectively.

The team at Astral Studios produced a truly stellar explainer video for JN Residential. You can watch it here:

This video does an exceptional job of breaking down the concept of their product in less than two minutes. It presents information clearly and concisely with a dose of humor thrown in for good measure.

Whether you’re looking to create your own explainer video or just want to admire some excellent examples, there’s no denying the power of this versatile and effective medium. So be sure to keep an eye out for more great explainer videos in the future!

7. The cost of making an explainer video

The cost of making an explainer video can vary widely depending on a number of different factors.

You will need to come up with a concept for the video that is engaging and effective. This can often require the help of graphic designers and other experts. These specialists know how to create compelling visuals and compelling storylines.

The level of production quality will play a significant role in determining the final price tag.

For example, a simple animated explainer will usually be less expensive than a live-action explainer with sophisticated special effects and animation.

In addition, the length and overall complexity of the video can also affect cost; longer videos are more labor intensive, so they tend to be more expensive.

Another factor that can impact cost is the number of revisions requested by clients. The costs associated with equipment rental and hiring talent for voice-over work and on-screen roles should also be included.

Finally, once the video is complete. There will usually be additional expenses associated with promoting and distributing it across various platforms.

Despite these costs, many businesses find that explainer videos are well worth the investment. This is because they help to attract new customers and grow their bottom line.


Explainer videos are a powerful tool for businesses of all sizes. By following the tips we’ve outlined in this article, you can create a fantastic explainer video. A video that effectively communicates your message and engages your audience. Additionally, be sure to keep an eye out for more great examples of explainer videos in the future!

Astral Studios – A Leading Animation Studio Based in Johannesburg

Do you want to create an explainer video that effectively communicates your message? One that engages and excites your audience?

Look no further than Astral Studios.

We have almost two decades of experience creating stunning animated explainer videos. We know how to create videos that capture the attention of viewers and communicate your message clearly and concisely.

Contact us today for a free consultation and quote!