19 May These Industries Benefit From Educational Video Production – Do You?(Last Updated On: Jan 31, 2020)
Educational video production has a certain stigma attached to it due to the fact that we all share memories of irrelevant, boring videos being force fed to us. When taking a brief from a new client, one of the main things they always tell me is that they “don’t want the video to be boring!” and I can understand this.
Whether you’re making a training video, a video for your Year End function or a funny skit for your marketing team – you want your audience to pay attention, enjoy what they’re seeing and receive a certain message from the video they just saw.
Luckily, time and technology have both moved on and the world of informative animation and film is changing at an incredible speed – so much that these informative works have been adapted by larger industries to enrich meetings, train staff and change the lives of their audience.
You probably used to ask yourself why you were being forced to watch nonsense – now you need to ask yourself why you haven’t made use of this amazing awareness tool.
Making use of the Internet and video capability
The age of VHS and DVD has long passed. Nowadays, brands and institutions at the forefront are using the global reach of the Internet to market themselves, train their staff and generate unprecedented awareness. And these businesses aren’t limited to a certain industry – they include beauty companies, FMCGs, financial institutions, hotels, the communications sector and even the energy sector. When you think of the rate at which consumers are moving towards technological reliance, it makes sense. Now I can already hear you asking, ‘but will this work for my business?’.
The answer is yes. Whether you want a video explaining your businesses processes, teaching new field staff about the necessary safety procedures they need to follow or a welcoming speech from the CEO to new employees – an educational video can save you time. Employees no longer want to read boring manuals and it’s hard to repeat the same message over and over again (even though it may be necessary, which is the case with safety procedures). Educational videos are the answer to all these problems.
Every industry can benefit from the use of enriched, web-based content. Animate, add dynamic sound, edit and make your vision a catchy reality. With the knowledge of our team, your informative session can become a smash hit. Finally, you can reach your target in a way you deem appropriate.