marketing strategy

Reasons Why A One-Video Marketing Strategy Is Weak

(Last Updated On: Jan 8, 2019)

Marketers around the globe have embraced the use of videos as a vital component of their overall marketing strategy. They’ve done this by making available to their key audiences short, attractive and informative videos. These videos convey their expertise and achieve a series of key strategic goals. They build credibility, promote brand awareness, enhance Search Engine Optimization and, most importantly, boost sales.

In order to effectively market your business with videos, you need more than a once-off effort. Here’s why a one-video strategy is not recommended:

  • A one-video strategy doesn’t target different audiences. Once you’ve identified your different customer profiles, then you can decide on what messages to send each one. A single video that isn’t targeted to a particular customer profile will not be engaging.
  • A one-video strategy only communicates a particular message. You should state your message within the first 30 seconds of your video, so for each message you want to communicate you need a separate video. Peoples’ attention spans are shorter than ever before and it’s necessary to be engaging from the get-go.
  • Videos should be short and succinct, sharing as much information as possible in a short amount of time. It wouldn’t be possible to cram a lot of information into a single video while keeping it engaging and to the point.
  • Videos should be optimised for different social media sites. For example, a Facebook video will be different from a Twitter video, since Twitter imposes a 140 second limit on all video content. We recommend creating a specific video for each social media site your business uses.

Video marketing strategies, social media videos and more from Astral Studios

You can partner with Astral Studios for marketing strategy innovation and world-class online video marketing strategies. If you would like more information, or you have any questions, please do not hesitate to contact us today. We look forward to hearing from you.


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