Training Video Ideas That Will Keep Your Employees Engaged
Last Updated: 3 months by Mike Byron
You’ll find more than one way to motivate your employees with these training video ideas...
Now that we’ve made it to 2022, it’s important to start thinking about new and innovative ways to train your employees. Training videos are a great way to keep employees engaged and motivated, and they can be a lot of fun too!
In this article, we will discuss some of the best ideas for effective training videos in 2022. Stay tuned for some exciting ideas and e-learning trends that will help your business succeed!
We’ll start by looking at the variety of video formats you can use.
Choosing the best training video format for your project depends on a number of factors, including budget, objectives and target audience.
Think about using a mixture of formats to keep things interesting.
Here’s a short list of the most common formats for training videos:
Whiteboard and animated explainer videos
This type of training video has become increasingly popular in recent years, especially with remote employees.
These types of videos are great for training because they allow employees to learn at their own pace and often provide detailed explanations of how something works or what needs to be done.
They are great for showing new products and processes, and for topics which would be too expensive to cover using live actors and locations.
Live-action explainer videos
Another great option for training videos is live-action explainer videos. These are perfect for creating a more engaging and personal experience for employees. Live-action explainer videos feature real people and scenarios.
These training videos can be as simple or complex as you need them to be, and they will allow your employees to learn quickly in a fun and engaging way.
Stock footage training videos
Stock footage training videos are great for companies that want to save money on production costs.
Stock footage allows you to create high-quality training videos without having to hire a professional film crew. All you need is a good stock video library and some creative ideas!
This style is frequently used because of cost and convenience factors, but it is not as engaging as other forms of business training videos.
Talking head videos
Talking head videos feature an expert talking about a specific topic or issue.
When the person in front of the camera has a special meaning to the audience, this sort of training video can be particularly impactful. This could be a high-ranking executive, an expert in the field, or even a celebrity.
The viewer develops an emotional connection with the speaker, giving the video’s message a greater impact.
When you want to appeal to the viewer’s emotions, talking head videos are an excellent format.
A screencast training video shows the instructor’s computer screen while they demonstrate how to use a specific software or application.
This type of video is great for companies that want to show their employees how they can get the most out of a particular program.
Screencast training videos are easy to create and can be done quickly, making them a great option for businesses on a tight budget.
Kinetic text videos
Kinetic text videos are a great way to get your message across quickly and effectively. These training videos use kinetic typography, which is basically animated text and graphics against a static background.
If your topic involves processes, graphics, lists and data, then kinetic text-based video might be the right format for your training video.
Interactive training videos are a great way to keep employees engaged. These videos allow employees to interact with the video by answering questions and making choices.
These training videos are great if you want your employees to understand a concept in depth, or if they need to learn how something works before moving onto another topic.
Micro-learning is a way to break up your training program into small chunks.
These training videos usually last between three and five minutes, which makes them ideal for people who are busy or have short attention spans.
A micro-learning video teaches the learner about a single procedure, activity, or piece of information.
Video Creation Tips
Here are some tips to help you create a training video:
Decide on the KPIs of your video
It is important to know what you want to achieve before creating a video. Employee training videos are usually created with the goal of improving employees’ skills and increasing productivity.
The objective of the video is important in deciding the right format to use.
For example, if you want to create a video to welcome new employees, a talking head video might be the best option.
On the other hand, if you want to create a video that teaches employees how to use a new software, then a screencast video might be the best choice.
Choose your target audience
Training videos are more effective when they’re tailored towards the right people.
Your target audience will also help determine the right format for your video.
Do some research on what types of videos are popular with your target demographic, and use this information when planning your video.
Choose the right video type for your message
Not all video formats are created equal.
Some formats are more suited for certain types of messages than others.
For example, if you want to create a video that is emotional and engages the viewer on an emotional level, then a talking head video would be the best option.
On the other hand, if you want to create a video that is instructional and provides information, then a screencast or kinetic text-based video would be the better choice.
Script your video
No one wants to watch a boring training video.
Make sure your video is interesting and engaging by scripting it out beforehand.
This will help you stay on topic and make sure that your video is compelling.
Use graphics and animations
Graphics and animations can help explain complex concepts in a visually appealing way.
They can also be used to create an emotional reaction with the viewer.
Make sure you use graphics and animations sparingly, or else they will lose their effect.
Use characters in your video to create a sense of involvement
If you want to arouse the emotions of your viewers, use a character that they can connect with.
It might be an actual person or a cartoon character, someone the viewer is familiar with, or a professional actor that the viewer can relate to.
Choose the right voiceover artist
One of the most important things to consider when creating an employee training video is who will be voicing it.
Your choice of voiceover artist should depend on your target audience and what type of video you’re creating.
For example, if you’re making an instructional video for software developers, then you’ll want a voiceover artist with a technical background.
On the other hand, if you’re making a video for customer service representatives, then you’ll want a voiceover artist with experience in customer service.
Captions make training videos more accessible, and they can also be used to create an emotional response from the viewer.
Captioning is one more approach to get your message out there when audio isn’t accessible.
Brand your video
Make sure to include your company’s logo and brand elements in your video.
This will help viewers remember that the training video is from you, while adding a professional touch.
Analyze the performance of your training video
After you’ve uploaded the video to your website or YouTube channel, analyze its performance.
This will help you determine whether it is meeting your goals and if there are any changes that need to be made in order for it to perform better.
The most important metrics are the number of viewers, the average watch time and the percentage of viewers who finish it.
If the majority of viewers stop watching before the end, then you need to reevaluate your video.
On the other hand, if most viewers make it to the end, then you know that you’ve created a successful employee training video.
You should also look at the types of device that viewers used – are they mostly on desktops or laptops? Or mostly on mobile devices?
You can also use test/quiz results and trainee surveys to complete your assessment.
Make it look professional
A professional production will make your video look more polished and help it to stand out from the crowd.
Consider hiring a professional video production company like Astral Studios to help you create an effective training video.
Some more ideas
Start your video with a startling statistic
A great way to begin is with “attention-grabbing” content. One way to do this is by sharing some data that will catch your viewers’ attention. This can be statistics about the industry you work in or even something surprising about the topic of the training video.
Show employees working on-the-job
If you’re creating a training video for employees, showing them working on the job will help to make it engaging.
Even if your staff are working from home, this is still possible by using screen recordings that show them going through software or performing tasks.
Just ensure they know in advance and give their consent that this may be recorded.
Highlight your company culture
Many people are curious about company culture, so why not use your employee training video to highlight it?
This could be done in a number of ways such as featuring interviews with employees or showcasing some of the unique traditions and events that take place within your organisation.
Include customer stories
If you have customers who are happy with your product or service, include a testimonial from them in your training video.
This could be done as an interview or by ‘fly-on-the-wall’ style footage of them using the product, with their feedback overlaid.
Inject some humour into dry topics
While it’s important to be professional, that doesn’t mean your video has to be dry. Injecting some humour into topics that are usually seen as serious can help keep viewers engaged. Just make sure the humour is appropriate for your target audience.
End your video on an inspirational note
If you want to leave your viewers feeling motivated, end your training video with an inspiring message. This could be a call-to-action or simply words of encouragement that will help them remember the lessons from the video.
Use case studies to illustrate your points
If you’re presenting information in your training video, use case studies to make it more relatable. This can help keep viewers engaged and also make the content easier to understand.
Introduce an expert
If you have a subject matter expert within your organisation, consider having them as the face of your video.
This will help to humanise the content and build trust with viewers because they’re coming from an authoritative source.
Use animation for bite-sized lessons
If you’re creating a training video that needs to cover a lot of ground, using animation can be a great way to do it. This will help keep viewers engaged by presenting the information in an easy-to-digest format.
Make use of infographics
If you have complex information or statistics that you want to share with viewers, use infographics. This will help to break up the video and make it easier to understand.
Interview industry experts
If you’re looking for expert opinions on a particular topic, interview them!
This is a great way to add authority to your training video and also helps keep viewers engaged by giving them new perspectives.
Create a video series
Rather than creating one long video, break up your content into a series of shorter training videos. This will help keep viewers engaged and also give them the option to watch whatever they are most interested in at that time.
End with a call to action
Don’t forget to include a call-to-action at the end of your training video. This could be anything from asking viewers to visit your website for more information to urging them to sign up for a course.
Training videos are a great way to keep employees engaged and motivated. They can also be used to teach new skills or impart information in an easy-to-digest format. In this article, we’ve listed some ideas for creating engaging and effective training videos that will help your employees learn and grow. Which of these ideas will you try first?
If you’re looking for more ideas for training videos, contact us to discuss how we can help create the perfect training video for your organization.