Why add video to your personal branding strategy?

When you are in the process of building your personal brand as a public speaker, you need to make sure you are visible to everyone who is making and who still needs to make a decision about you and hiring you. If you are not on the number one page of Google, then you are practically invisible on the World Wide Web, therefore it’s important to make use of branding strategies which will set you apart from the rest. How can you make this happen? Just add video to your personal branding strategy.

Your best opportunity to stand out and increase your influence would be to spend time creating a video bio and even a series of thought-leadership videos. There are a lot of other compelling reasons why it’s important that you consider incorporating video into your personal branding strategy.

A few reasons why you should incorporate video into your personal branding strategy include:

  • Video is pretty easy: Creating a video once used to be a challenge. Long gone are the days where you need to go into a studio to create something worthwhile. These days you can get similar results with your built-in HD video cameras. How about making use of a professional production company like Astral to put you on the map?
  • Video is popular: In this era, with time being a limitation to a lot of people, many prefer to watch a video instead of reading. Video is possibly the most consumed content format online. Most users would rather click on a video than read a whole blog.
  • Video builds trust: When you want to build emotional connections with any members of your brand community, video is a useful tool since it connects you on a much deeper level than text-based communication and it also conveys your personality in a way the written word can’t.
  • Video is current: If you are a marketer, then you should be using the latest tools on the market to express your brand, don’t you think? Adding video is definitely the way to go.
  • Video will help you stand out: Adding video now to your content, will give you an instant competitive edge above your peers and competitors, since only a small number of people are using video. This is an opportunity to distinguish yourself from any other person who is doing what you are doing.

Astral Studios is passionate about communication and we strive to help our customers maximise sales as well as manage perceptions. Let us help you create a video which will transcend traditional experiences out there and on paper into experiences which are downright spectacular.

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