29 Oct What Makes Video Marketing So Effective?(Last Updated On: Jan 30, 2020)
Any form of marketing is almost always about getting heavy on the audio and visuals to highlight a certain product or service. That being said, video marketing remains one of the best ways to convert visitors and viewers into loyal customers. And now that videos are readily available across various platforms, it has become more relevant than ever.
Here’s the thing:
Video marketing is currently one of the top priorities of marketers launching campaigns worldwide. For those who are still on the fence about whether or not this is the right marketing approach for them, we’re going through some undeniable reasons why videos are worth the investment.
Videos Last Forever
Like other forms of media, videos will last as long as the main source is up and running. Essentially, marketers can continue using a video for years. Of course, that isn’t always a good idea, unless the video itself is timeless. If marketers are able to make a great and engaging video, they typically use it for months and even longer.
Now:It’s not always that you see a marketing material that keeps on giving even after the initial investment has been made for it.
It’s More Engaging
Videos are more engaging in a sense that they require the full attention of the target. Consumers can take in all there is to see in an image in only a few seconds. But for videos, they’ll have to devote as much time as the video requires to run. Of course, keeping the attention of the consumer is not that easy. However, if marketers are able to create a compelling hook that keeps them focused on the rest of the video, the results will be amazing.
The Mobile Market Loves Videos
Smartphones and tablets let people access the entirety of the internet wherever they are. Most of us use our mobile devices to pass the time while we are on the road. This is a great opportunity for marketers to make themselves known. As the consumers are likely browsing to keep going, they’ll probably watch an ad or two to entertain themselves.
Platforms for Viewing Are Plenty
When launching a video, companies usually release it on various platforms all at once. These platforms include Twitter, Facebook, YouTube, Instagram, and many more. In doing so, they are able to tap into a larger audience. What’s even better is that most of these platforms accommodate video ads, making it easier for companies to reach their target audience.
As there are various platforms to choose from, companies also have better control over their budget and their campaign’s reach. If they believe they’ll succeed more with Facebook, they could allocate their resources to that particular social media network while limiting what they use on others.
Some platforms even require users to watch a short ad before proceeding with the content they intended to access in the first place. With the right budget, companies can launch short 5-10 second clips on Facebook and reach out to billions of users worldwide.
There Are Various Formats to Try out
Video marketing has aged pretty well thanks to the emergence of various video trends. Companies can use these formats to their advantage, as some videos are more effective for certain industries. For instance, retailers of consumables can partner with social media influencers to create review videos that put their products in the spotlight.
This versatility gives every online business a chance to showcase what they have through various video formats. Aside from reviews made by influencers, companies can also try out unboxing, infomercials, and more.
Companies Look More Dedicated with Videos
The one thing people know about film, TV shows, and advertisements is that these take a lot of time, effort, and resources to make. That being said, if a company is able to release a high-quality clip, then it’ll be seen in a better light by its target audience. This starts as the foundation of the brand-building phase of the company.
Marketers can easily showcase what their brand is all about through videos. Unlike photos, videos are able to directly tell consumers the message that the company wants to convey.
Here’s the bottom line:
Video marketing is a compelling and visually pleasing aspect of digital marketing. Companies that make the proper sacrifices to create videos will be able to benefit from them greatly through the merits we’ve explored above. Of course, there’s more to video marketing that meets the eye, and these stats show us exactly what else there is to know.