Why Is Video Marketing so Influential?

(Last Updated On: Sep 11, 2020)

The world of marketing today has moved on from newspaper ads and direct mail. If you haven’t taken advantage of the power of video marketing yet, you’re missing out—video has truly become a staple in the modern world.

In fact, online videos, compared to print and direct mail combined, are said to be 600% more effective as marketing tools. Video marketing offers an attractive, versatile, and extremely shareable medium that a wide audience can enjoy.

What Is Video Marketing

Video marketing is the process of utilizing videos to promote your product or service, increase engagement on your website and social channels, educate and influence your consumers, reach your target audience, and widen your reach.

Types of Video Content

The top types of video content marketers use to promote their business are:

Educational videos: These are videos that teach audiences about your product or service. This type of video aims to influence viewers to purchase your product or service by informing them about all the benefits.

Promotional videos: Promotional videos are all about bringing awareness to your brand, product or service. These types of videos convey the nature, personality, mission, and vision of your brand.

Testimonial videos: Consumers love to consult testimonials before purchasing a product or trying a service. Aside from reading them, what better way to convince yourself than to watch the testimonials by people who have used a product or service. Watching fellow customers feels relatable and leads the audience to believe that they, too, might benefit from the product or service being advertised. There’s nothing more convincing than watching someone and hearing them say how they actually feel about the product or service.

Video Trends and Its Influence 

The volume of video content online keeps growing as videos continue to deliver results as a form of marketing. Video has become a standard tool when it comes to promoting a brand, product, or service. Influencer marketing, where the use of video is widespread, is a big part of video’s success as a marketing tool. Research shows that in 2018, companies which took advantage of influencer marketing enjoyed a 520% return on investment.

When it comes to the biggest influencers in video marketing, YouTube stars are rocking the top spot. It is said that YouTubers are 17 times more engaging than regular celebrities and that many consumers base their purchasing decisions on YouTube vlogs. It’s no wonder then that 81% of businesses utilize video as a marketing tool.

In an age where audiences prefer fast and comprehensive explanations, video as a marketing tool becomes a smart investment for companies looking to widen their audience and increase sales. Modern consumers prefer explainer, promotional videos, and interactive videos over more traditional print advertising.

Final Notes

Looking forward, all signs point to the rise of videos as a marketing tool. As numbers continue to show impressive results of this medium in the world of advertising, we can expect to see video marketing reach even greater heights in the future.

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