Why Small Businesses Should Make Use of Video Marketing Campaigns

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Why Small Businesses Should Make Use of Video Marketing Campaigns

Why Small Businesses Should Make Use of Video Marketing Campaigns

Posted at 09:00h in Video Marketing by

Last Updated: 1 year ago by Astral Studios Staff

Table of Contents
1 Why Video Marketing Campaigns?
2 Partner With Astral Studios For World-Class Video Marketing

Video marketing campaigns for small businesses are a must and they can help your company attract more business, reach broader audiences and gain repeat customers. Many clients wonder whether a video marketing campaign really is a worthwhile marketing investment. This is what I usually tell clients who ask this question:

A one minute video is worth 1.8 million words, that’s right, 1.8 million words. You may recall the 1979 song “Video killed the Radio Star,” which declared the demise of radio and ushered us if you will, in to the era of music videos. More than four decades later, video is swiftly replacing the written word. Think of it this way:

  • 1 picture = 1000 words
  • 1 second of video = 30 frames per second
  • 60 seconds = 1 minute
  • 1 frame = 1 picture

So:

  • 30 pictures per second x 1000 words = 30000 words per second
  • 60 seconds x 30000 words / sec = 1.8 million words!

Why Video Marketing Campaigns?

As you revamp your marketing strategy, we strongly recommend devoting resources to video marketing campaigns and here’s why:

  • Social media platforms for video sharing are free. Small businesses often operate under tight budgets so take advantage of Facebook, Twitter, Instagram, YouTube, LinkedIn and other free social networks. Establishing a substantial social media presence and sharing video content on your social networks won’t cost you a fortune at all and your video content will have a global reach.
  • People connect to video content more quickly and more strongly than images and text. Videos have something that other forms of communication don’t – the human factor. Emotions, facial expressions, tone of voice and movement are able to immediately engage viewers. You can convey your message much more quickly when you use video.
  • People share video content widely across social networks, especially on Facebook. Did you know that Facebook users are more likely to share videos than any other type of content?
  • You can include personal calls to action in your videos. You should make it clear what you want the viewer to do when they’re finished watching a video. Be sure to include your company’s full contact information.
  • There are many DIY programs that let you shoot and edit high quality videos. This means that you can do all of the production in-house. This gives you the opportunity to make new videos on a regular basis.

Partner With Astral Studios For World-Class Video Marketing

For more information about video marketing campaigns for small businesses, or if you’re interested in our online video services, please do not hesitate to contact us today for more information. We look forward to hearing from you.

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Mike Byron
mike@astralstudios.co.za

Mike Byron is the founder and Executive Producer of Astral Studios, a Johannesburg-based video production and animation company established in 1991. He produces and directs corporate video content, 3D animation, e-learning courses, and documentary productions for marketing and HR teams across South Africa. His work spans training and induction videos, branded content, health and safety communications, TV series, and 3D animated simulations for medical, engineering, and industrial applications. He also develops AR and VR content and works with marketing executives to translate communication objectives into structured video strategies.