After learning the ins and outs of small business branding, video production and video marketing, many of my clients come to realise that an effective video marketing strategy is the...
Small business branding helps you create a definitive relationship with your clients or customers, where they immediately think of your business as the solution to their problem. Many small business owners...
The inherent strength of the visual medium and the ever-vanishing technological barriers to the creation of video content has powerful implications for businesses around the globe. Business owners need to...
Why is web video production more important than ever? According to Cisco, global video traffic will be 82 percent of all consumer Internet traffic by 2021. Face it, as much as we like...
How can a video marketing campaign help you get more conversions and more sales? Let’s take a hypothetical situation. You’re starting a new business which means you’re probably a bit strapped...
How can small businesses take advantage of online video marketing? If you come across a relatively small business you want to buy a product from, or partner with for a service,...
Producing a high-impact corporate communication video takes experience. I’ve been in the business for years and have been able to narrow down 10 things which any corporate video needs in...
Too many marketing professionals like to play it safe. They go with tried and tested marketing campaigns. They produce “safe” marketing videos and hope these will miraculously cause a stir....
Animated video is an excellent way to stand out from the crowd. This might seem like a controversial statement but I’m going to say it anyway: most marketing departments don’t know...
Professional video production can help you connect with your customers and prospects. When people stumble upon your website or blog, who do they engage with? Website visitors rarely get to connect...
